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Lebensmittelklarheit.de und Verbraucherpolitik - zum Leitbild des informierten und aufmerksamen Verbrauchers

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  • Mäncher, Anna
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    Abstract

    Die Beschwerdeführer auf Lebensmittelklarheit spiegeln ein schwer nachvollziehbares Verbraucherverhalten wider: Führt ein niedriger Involvementgrad bei Lebensmitteln zu einer verminderten Wahrnehmung von Produktinformationen und einer damit verbundenen Einsparung der knappen Ressource Zeit, ist das Involvement im Falle einer Produkt(ent)täuschung in der Nachkaufphase weitaus stärker ausgeprägt. Verbraucher scheuen keine Mühe, den zeitlich ausgeprägten Beschwerdeaufwand in Form einer Produktmeldung auf Lebensmittelklarheit in Kauf zu nehmen. Dabei ist die Produkt(ent)täuschung in der vorliegenden Stichprobe zu rund 72 Prozent `selbstverschuldet´. In 53 Prozent der Fälle hätte das Lesen des Zutatenverzeichnisses zur Vermeidung des Täuschungsvorwurfs geführt.

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    File URL: http://purl.umn.edu/156252
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    Bibliographic Info

    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 with number 156252.

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    Date of creation: 2013
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    Handle: RePEc:ags:gewi13:156252

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    Keywords: Verbraucherpolitik; Täuschung; Produktinformation; Ignoranz; Agricultural and Food Policy; Consumer/Household Economics; Health Economics and Policy;

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    1. Noussair, Charles & Robin, Stephane & Ruffieux, Bernard, 2002. "Do consumers not care about biotech foods or do they just not read the labels?," Economics Letters, Elsevier, vol. 75(1), pages 47-53, March.
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