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Expectations motivating the Macedonian farmers in attaining EU standards

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  • Kotevska, Ana
  • Martinovska-Stojcheska, Aleksandra
  • Öhlmér, Bo
  • Dimitrievski, Dragi

Abstract

EU accession means reaching EU standards, and the agricultural sector will expectedly be one of the key areas that will require adjustment in the case of Macedonian farmers. This paper is investigating the factors that motivate farmers to a certain planned adjustments, in order to provide further existence. This problem is addressed through the lenses of the theory of planned behaviour, by the use of factor analysis and stepwise regression. The results showed the perception of the market as the strongest motivational factor, and as such it should be used when designing the educational/informational approaches to farmers.

Suggested Citation

  • Kotevska, Ana & Martinovska-Stojcheska, Aleksandra & Öhlmér, Bo & Dimitrievski, Dragi, 2014. "Expectations motivating the Macedonian farmers in attaining EU standards," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182831, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182831
    DOI: 10.22004/ag.econ.182831
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Ohlmer, Bo & Olson, Kent & Brehmer, Berndt, 1998. "Understanding farmers' decision making processes and improving managerial assistance," Agricultural Economics, Blackwell, vol. 18(3), pages 273-290, May.
    3. Bo ÖhlméYr & Kent Olson & Berndt Brehmer, 1998. "Understanding farmers' decision making processes and improving managerial assistance," Agricultural Economics, International Association of Agricultural Economists, vol. 18(3), pages 273-290, May.
    4. Bergevoet, R. H. M. & Ondersteijn, C. J. M. & Saatkamp, H. W. & van Woerkum, C. M. J. & Huirne, R. B. M., 2004. "Entrepreneurial behaviour of dutch dairy farmers under a milk quota system: goals, objectives and attitudes," Agricultural Systems, Elsevier, vol. 80(1), pages 1-21, April.
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