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Supermarket literacy and use of branding in China: The case of fresh meat

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  • Grunert, Klaus G.
  • Loebnitz, Natascha
  • Zhou, Yanfeng

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  • Grunert, Klaus G. & Loebnitz, Natascha & Zhou, Yanfeng, 2015. "Supermarket literacy and use of branding in China: The case of fresh meat," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202703, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa143:202703
    DOI: 10.22004/ag.econ.202703
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    References listed on IDEAS

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    1. Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
    2. Peng, Yala & Li, Jiajie & Xia, Hui & Qi, Siyuan & Li, Jianhong, 2015. "The effects of food safety issues released by we media on consumers’ awareness and purchasing behavior: A case study in China," Food Policy, Elsevier, vol. 51(C), pages 44-52.
    3. Esbjerg, Lars & Jensen, Birger Boutrup & Bech-Larsen, Tino & de Barcellos, Marcia Dutra & Boztug, Yasemin & Grunert, Klaus G., 2012. "An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 445-456.
    4. Veeck, Ann & Burns, Alvin C., 2005. "Changing tastes: the adoption of new food choices in post-reform China," Journal of Business Research, Elsevier, vol. 58(5), pages 644-652, May.
    5. Wenge Fu & Vasant P. Gandhi & Lijuan Cao & Hongbo Liu & Zhangyue Zhou, 2012. "Rising Consumption of Animal Products in China and India: National and Global Implications," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 20(3), pages 88-106, May.
    6. Maruyama, Masayoshi & Wu, Lihui, 2014. "Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 383-393.
    7. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    8. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, September.
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    International Development; Livestock Production/Industries;

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