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Segmentation of Retail Food Store Formats in Qingdao, China

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Author Info
Bai, Junfei
Wahl, Thomas I.
McCluskey, Jill J.

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Abstract

This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At the same time, the rapid growth of hypermarkets in Qingdao is significantly challenging current supermarkets in this city, but they do not compete extensively with wet markets and small grocery stores. Further development of various categories of the food shopping store format is linked to store owned characteristics, potential interrelations among existing retail formats, as well as consumers’' demographics and shopping habits.

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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2006 Annual meeting, July 23-26, Long Beach, CA with number 21233.

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Date of creation: 2006
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Handle: RePEc:ags:aaea06:21233

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Related research
Keywords: Food retail store format; consumer choice; multivariate probit model; China; Agribusiness;

References listed on IDEAS
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  1. Axel Borsch-Supan & Vassilis Hajivassiliou & Laurence J. Kotlikoff & John N. Morris, 1990. "Health, Children, and Elderly Living Arrangements: A Multiperiod-Multinomial Probit Model with Unobserved Heterogeneity and Autocorrelated Errors," NBER Working Papers 3343, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  2. Shuguang Wang & Yongchang Zhang, 2005. "The New Retail Economy of Shanghai," Growth and Change, Gatton College of Business and Economics, University of Kentucky, vol. 36(1), pages 41-73. [Downloadable!] (restricted)
  3. Anonymous & Gehlhar, Mark, 2005. "New Directions In Global Food Markets," Agricultural Information Bulletins 33751, United States Department of Agriculture, Economic Research Service. [Downloadable!]
  4. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, 09. [Downloadable!] (restricted)
  5. Lorenzo Cappellari & Stephen P. Jenkins, 2003. "Multivariate probit regression using simulated maximum likelihood," United Kingdom Stata Users' Group Meetings 2003 10, Stata Users Group. [Downloadable!]
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  6. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio BerdeguÈ, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 85(5), pages 1140-1146, December. [Downloadable!] (restricted)
  7. Keane, Michael P, 1994. "A Computationally Practical Simulation Estimator for Panel Data," Econometrica, Econometric Society, vol. 62(1), pages 95-116, January. [Downloadable!] (restricted)
  8. Borsch-Supan, Axel & Hajivassiliou, Vassilis A., 1993. "Smooth unbiased multivariate probability simulators for maximum likelihood estimation of limited dependent variable models," Journal of Econometrics, Elsevier, vol. 58(3), pages 347-368, August. [Downloadable!] (restricted)
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