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Quality And Quality Assurance In The Fresh Produce Sector: A Case Study Of European Retailers

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  • Sterns, Patricia Aust
  • Codron, Jean-Marie
  • Reardon, Thomas

Abstract

Quality and quality assurance are among the most critical issues facing the fresh produce industry. This paper shows that while quality is widely noted to be an important concept, it is not clearly defined in the literature. Several definitions of quality are presented. The terminology associated with quality assurance is analyzed. An array of quality assurance systems used in the European fresh product sector are presented. Conclusions are drawn that while fresh produce quality will always be a factor retailers use to compete for consumers, there is evidence of industry consensus on some quality attributes, particularly, safety, environmental, and social attributes.

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File URL: http://purl.umn.edu/20494
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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2001 Annual meeting, August 5-8, Chicago, IL with number 20494.

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Date of creation: 2001
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Handle: RePEc:ags:aaea01:20494

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Keywords: Marketing;

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  1. Laurian J. Unnevehr & Jay Y. Miller & Miguel I. G�mez, 1999. "Ensuring Food Safety and Quality in Farm-Level Production: Emerging Lessons from the Pork Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 81(5), pages 1096-1101.
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Cited by:
  1. Souza Monteiro, Diogo M. & Caswell, Julie A., 2009. "Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry," Food Policy, Elsevier, Elsevier, vol. 34(1), pages 94-101, February.
  2. Garcia Martinez, Marian & Poole, Nigel, 2004. "The development of private fresh produce safety standards: implications for developing Mediterranean exporting countries," Food Policy, Elsevier, Elsevier, vol. 29(3), pages 229-255, June.

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