Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry
Abstract
A repeated-purchases model is developed to explore the fundamental economic factors that lie behind the choice of different quality assurance systems and their associated degrees of stringency by firms. Differences in the quality discoverability of a sought-after attribute, market structure, attractiveness of a market, nature of reputations, and the value placed in the future are among the factors contributing to the implementation of widely diverse systems across participants in different markets. Close attention is paid to the role of reputations in providing the incentives for firms to deliver high-quality goods. We model three different scenarios - monopoly, duopoly with firm-specific reputations, and duopoly with industry-wide reputations - and compare the resulting welfare of processors and their customers. We also provide a rationale for the branding efforts of many firms to distinguish their products along the supply chain.Download Info
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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2005 Annual meeting, July 24-27, Providence, RI with number 19549.Length:
Date of creation: 2005
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Handle: RePEc:ags:aaea05:19549
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Related research
Keywords: quality assurance; reputations; repeated purchases; product quality; supply chain; value-added agriculture; imperfect information; Marketing;Other versions of this item:
- Miguel Carriquiry & Bruce A. Babcock, 2007. "Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(1), pages 12-23.
- Carriquiry, Miguel A. & Babcock, Bruce A., 2004. "Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry," Staff General Research Papers 12215, Iowa State University, Department of Economics.
- Miguel Carriquiry & Bruce A. Babcock, 2004. "Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry," Center for Agricultural and Rural Development (CARD) Publications 04-wp377, Center for Agricultural and Rural Development (CARD) at Iowa State University.
References
References listed on IDEASPlease report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Bontemps, Christophe & Bouamra-Mechemache, Zohra & Simioni, Michel, 2012.
"Quality Labels and Firm Survival in the French Cheese Industry,"
TSE Working Papers
12-335, Toulouse School of Economics (TSE).
- Bontemps, Christophe & Bouamra-Mechemache, Zohra & Simioni, Michel, 2012. "Quality Labels and Firm Survival in the French Cheese Industry," IDEI Working Papers 741, Institut d'Économie Industrielle (IDEI), Toulouse.
- Rat-Aspert, Olivier & Weldegebriel, Habtu T. & Stott, Alistair W. & Fourichon, C., 2008. "Managing animal health status information in the cattle market," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44064, European Association of Agricultural Economists.
- Rouviere, Elodie & Soubeyran, Raphael, 2008. "Collective Reputation, Entry and Minimum Safety Standard," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44465, European Association of Agricultural Economists.
- Andrzej Baniak & Peter Grajzl, 2012. "Equilibrium and Welfare in a Model of Torts with Industry Reputation Effects," CEU Working Papers 2012_4, Department of Economics, Central European University, revised 10 Apr 2012.
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