IDEAS home Printed from https://ideas.repec.org/p/ags/aaae10/96173.html
   My bibliography  Save this paper

Markets Access, Approaches and Opportunities for Quality Protein Maize Products

Author

Listed:
  • Ouma, James Okuro
  • Bett, Charles
  • Githaigah, T.

Abstract

Lack of access to nutritious food is an underlying and major cause of child mortality in Africa. Improving the nutritional quality of food crops, through biofortification, would be a useful complementary strategy to other agricultural and public health interventions. Quality Protein Maize (QPM) varieties have been developed through biofortification. Consumption of these varieties leads to greater protein utilisation in adults and children. In Kenya three QPM varieties have been released. In Central Kenya, particularly Kirinyaga district, farmers have come together through Innovation Platform for Technology Adoption ( IPTA) with the aim of production, value addition and marketing of QPM based products. These groups require information on the potential markets for the new QPM based products. The study was therefore conceived with the aim of collecting and providing information about potential market that can be used by farmers in the IPTAs in deciding how QPM based products should be designed, delivered, priced, and marketed. The study used the Rapid Market Appraisal (RMA) approach. Market outlets in Kirinyaga, Embu and Nairobi were first identified through the guidance of staff of the ministries of agriculture, trade, education, health and local authority. The market outlets were classified as retail, wholesale, schools, hospitals, restaurants/hotels and food stores/processors. 60 respondents in the different outlets were interviewed using separate sets of pretested questionnaires in June-July 2009. 17 questionnaires were not fully completed and were not included in the analysis. Data collected was subjected to analysis using SPSS. Although the awareness level about QPM was low (35 % (n=43), there was desire to buy QPM products. 95 % (n=43) expressed the desire to buy products but required samples of the products before making final decision. The potential demand varied from outlet to outlet but on average there was demand of about 0.8 tons per month. Promotional campaigns need to be intensified to create more awareness and increase demand. Farmers groups will also require to meet quality standards as they produce and market QPM products in the various outlets.

Suggested Citation

  • Ouma, James Okuro & Bett, Charles & Githaigah, T., 2010. "Markets Access, Approaches and Opportunities for Quality Protein Maize Products," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96173, African Association of Agricultural Economists (AAAE).
    • Handle: RePEc:ags:aaae10:96173
    DOI: 10.22004/ag.econ.96173
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/96173/files/132.%20Market%20access%20for%20quality%20maize%20in%20Kenya.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.96173?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bellon, Mauricio R. & Reeves, Jane, 2002. "Quantitative Analysis Of Data From Participatory Methods In Plant Breeding," Manuals 23718, CIMMYT: International Maize and Wheat Improvement Center.
    2. Morris, Michael L. & Tripp, Robert & Dankyi, A.A., 1999. "Adoption and Impacts of Improved Maize Production Technology: A Case Study of the Ghana Grains Development Project," Economics Program Papers 48767, CIMMYT: International Maize and Wheat Improvement Center.
    3. Gunaratna, Nilupa S. & De Groote, Hugo & McCabe, G.P., 2008. "Evaluating the Impact of Biofortification: A Meta-analysis of Community-level Studies on Quality Protein Maize (QPM)," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44166, European Association of Agricultural Economists.
    4. Ellis, Frank, 2000. "Rural Livelihoods and Diversity in Developing Countries," OUP Catalogue, Oxford University Press, number 9780198296966.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rao, Nitya, 2017. "Assets, Agency and Legitimacy: Towards a Relational Understanding of Gender Equality Policy and Practice," World Development, Elsevier, vol. 95(C), pages 43-54.
    2. Ouma, James Okuro & De Groote, Hugo & Owuor, George, 2006. "Determinants of Improved Maize Seed and Fertilizer Use in Kenya: Policy Implications," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25433, International Association of Agricultural Economists.
    3. Erin Bunting & Jessica Steele & Eric Keys & Shylock Muyengwa & Brian Child & Jane Southworth, 2013. "Local Perception of Risk to Livelihoods in the Semi-Arid Landscape of Southern Africa," Land, MDPI, vol. 2(2), pages 1-27, May.
    4. Singh, Ajit Kumar, 2013. "Income and Livelihood Issues of Farmers: A Field Study in Uttar Pradesh," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 26(Conferenc).
    5. Babigumira, Ronnie & Angelsen, Arild & Buis, Maarten & Bauch, Simone & Sunderland, Terry & Wunder, Sven, 2014. "Forest Clearing in Rural Livelihoods: Household-Level Global-Comparative Evidence," World Development, Elsevier, vol. 64(S1), pages 67-79.
    6. Jan Fałkowski & Maciej Jakubowski & Paweł Strawiński, 2014. "Returns from income strategies in rural Poland," The Economics of Transition, The European Bank for Reconstruction and Development, vol. 22(1), pages 139-178, January.
    7. Debelo Bedada Yadeta & Fetene Bogale Hunegnaw, 2022. "Effect of International Remittance on Economic Growth: Empirical Evidence from Ethiopia," Journal of International Migration and Integration, Springer, vol. 23(2), pages 383-402, June.
    8. Food Security and Agricultural Projects Analysis Service (ESAF), 2004. "Food insecurity and vulnerability in Viet Nam: Profiles of four vulnerable groups," ESA Working Papers 23798, Food and Agriculture Organization of the United Nations, Agricultural Development Economics Division (ESA).
    9. Langyintuo, Augustine S. & Mungoma, Catherine, 2008. "The effect of household wealth on the adoption of improved maize varieties in Zambia," Food Policy, Elsevier, vol. 33(6), pages 550-559, December.
    10. Genti Kostandini & Bradford F. Mills & Steven Were Omamo & Stanley Wood, 2009. "Ex ante analysis of the benefits of transgenic drought tolerance research on cereal crops in low‐income countries," Agricultural Economics, International Association of Agricultural Economists, vol. 40(4), pages 477-492, July.
    11. Munshi Sulaiman & Mehnaz Rabbani & Vivek A. Prakash, 2010. "Impact Assessment of CFPR/TUP: A Descriptive Analysis Based on 2002-2005 Panel Data," Working Papers id:2567, eSocialSciences.
    12. Soltani, Arezoo & Angelsen, Arild & Eid, Tron & Naieni, Mohammad Saeid Noori & Shamekhi, Taghi, 2012. "Poverty, sustainability, and household livelihood strategies in Zagros, Iran," Ecological Economics, Elsevier, vol. 79(C), pages 60-70.
    13. Sunderlin, William D. & Dewi, Sonya & Puntodewo, Atie & Müller, Daniel & Angelsen, Arild & Epprecht, Michael, 2008. "Why forests are important for global poverty alleviation: A spatial explanation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(2).
    14. Mohajan, Haradhan, 2013. "Food, Agriculture and Economic Situation of Bangladesh," MPRA Paper 54240, University Library of Munich, Germany, revised 18 Aug 2013.
    15. repec:zbw:iamodp:109518 is not listed on IDEAS
    16. Hendrawan, Dienda C P & Musshoff, Oliver, 2022. "Oil Palm Smallholder Farmers' Livelihood Resilience and Decision Making in Replanting," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322441, Agricultural and Applied Economics Association.
    17. Jon D. Unruh, 2008. "Toward sustainable livelihoods after war: Reconstituting rural land tenure systems," Natural Resources Forum, Blackwell Publishing, vol. 32(2), pages 103-115, May.
    18. Possenti, Silvia., 2012. "Rural development strategies as a path to decent work and reducing urban informal employment : the case of South Africa," ILO Working Papers 994790883402676, International Labour Organization.
    19. Yen H. T. Nguyen & Tuyen Q. Tran & Dung T. Hoang & Thu M. T. Tran & Trung T. Nguyen, 2023. "Land quality, income, and poverty among rural households in the North Central Region, Vietnam," Poverty & Public Policy, John Wiley & Sons, vol. 15(2), pages 150-172, June.
    20. Lilli Scheiterle & Regina Birner, 2018. "Assessment of Ghana’s Comparative Advantage in Maize Production and the Role of Fertilizers," Sustainability, MDPI, vol. 10(11), pages 1-13, November.
    21. Walelign,Solomon Zena & Wang Sonne,Soazic Elise & Seshan,Ganesh Kumar, 2022. "Livelihood Impacts of Refugees on Host Communities : Evidence from Ethiopia," Policy Research Working Paper Series 10044, The World Bank.

    More about this item

    Keywords

    Crop Production/Industries; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaae10:96173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaaeaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.