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María Pilar Martínez-Ruiz


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Personal Details

First Name: María Pilar
Middle Name:
Last Name: Martínez-Ruiz

RePEc Short-ID: pma434

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  1. Maria Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco & Alicia Izquierdo Yusta, 2010. "Analysing the maximum level of customer satisfaction in grocery stores," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE), vol. 10(03), pages 63-83.
  2. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.
  3. María Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco, 2009. "Evolution and trends of private labels in food markets: the Spanish situation," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE), vol. 9(02), pages 73-88.


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