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María Pilar Martínez-Ruiz

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This is information that was supplied by María Pilar Martínez-Ruiz in registering through RePEc. If you are María Pilar Martínez-Ruiz , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: María Pilar
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Last Name: Martínez-Ruiz
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RePEc Short-ID: pma434

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Affiliation

Works

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Articles

  1. Maria Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco & Alicia Izquierdo Yusta, 2010. "Analysing the maximum level of customer satisfaction in grocery stores," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE), vol. 10(03), pages 63-83.
  2. María Pilar Martínez Ruiz & Ana Isabel Jiménez Zarco, 2009. "Evolution and trends of private labels in food markets: the Spanish situation," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE), vol. 9(02), pages 73-88.
  3. González-Benito, Óscar & Martínez-Ruiz, María Pilar & Mollá-Descals, Alejandro, 2009. "Using store level scanner data to improve category management decisions: Developing positioning maps," European Journal of Operational Research, Elsevier, vol. 198(2), pages 666-674, October.

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