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Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

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  • Ana Jiménez-Zarco
  • María Martínez-Ruiz
  • Alicia Izquierdo-Yusta

Abstract

This study highlights the importance of market orientation and the use of information and communication technologies (ICT) as determinants of service innovation activity for companies in the tourism sector. In doing so, the study provides a means to classify companies as innovative or not. Using a sample of 100 Spanish firms from different branches of the tourism sector, we confirm and extend prior research. In particular, market orientation—especially a customer orientation—is critical for developing new services that lead to competitive advantages. In addition, ICT have a dual, direct, and indirect influence on service innovation. Copyright Springer-Verlag 2011

Suggested Citation

  • Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:4:p:339-360
    DOI: 10.1007/s11628-011-0118-6
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    4. Ana Isabel Polo Peña & Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina, 2017. "The effects of perceived value on loyalty: the moderating effect of market orientation adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 93-116, March.
    5. Yongfei Li & Sang-Gun Lee & Myungjai Kong, 2019. "The industrial impact and competitive advantage of China’s ICT industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 101-127, March.
    6. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
    7. Daniel Palacios-Marqués & Salvador Roig-Dobón & Irene Comeig, 2017. "Background factors to innovation performance: results of an empirical study using fsQCA methodology," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(5), pages 1939-1953, September.
    8. Bernini, Cristina & Galli, Federica, 2023. "Innovation, productivity and spillover effects in the Italian accommodation industry," Economic Modelling, Elsevier, vol. 119(C).
    9. Dong Hyun Lee & Ga Youn Hong & Sang-Gun Lee, 2019. "The relationship among competitive advantage, catch-up, and linkage effects: a comparative study on ICT industry between South Korea and India," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 603-624, September.
    10. Edward Ku, 2014. "Putting forth marketing competencies strength with collaborating partners in the hotel industry," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 679-697, December.
    11. Jen-Son Cheng & Yong Xiang & Peter J. Sher & Chia-Wei Liu, 2018. "Artistic intervention, intellectual capital, and service innovation: a case study of a Taiwan’s hotel," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 169-201, March.
    12. Palanisamy Ganesan & Manohar Sridhar, 2016. "Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 77-101, February.
    13. Nor Asiah Omar & Muhamad Azrin Nazri & Syed Shah Alam & Azhar Ahmad, 2016. "Assessing the Factors Influencing Service Innovation Capabilities and Performance," Information Management and Business Review, AMH International, vol. 8(4), pages 52-63.
    14. Patricia P. Iglesias-Sánchez & Pilar López-Delgado & Marisol B. Correia & Carmen Jambrino-Maldonado, 2020. "How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?," Information Technology & Tourism, Springer, vol. 22(2), pages 297-323, June.
    15. Diego R. Medina-Muñoz & Rita D. Medina-Muñoz & Alexander Zúñiga-Collazos, 2013. "Tourism and Innovation in China and Spain: A Review of Innovation Research on Tourism," Tourism Economics, , vol. 19(2), pages 319-337, April.
    16. Yang Yang & Lin Guo & Zhuling Zhong & Mu Zhang, 2018. "Selection of Technological Innovation for Service-Orientated Enterprises," Sustainability, MDPI, vol. 10(11), pages 1-13, October.

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