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Market orientation among small Korean exporters

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  • Kwon, Yung-Chul
  • Hu, Michael Y.

Abstract

Day's conceptual framework linking market orientation with business performance is adapted for the export market, and is empirically tested using a sample of 341 small Korean exporters. The modified measures of market orientation have reasonably high degree of reliability. The prescribed relationships in the framework are supported by empirical findings. The implications are that in a highly volatile export market; market orientation indeed plays a key role in the success of small Korean exporters.

Suggested Citation

  • Kwon, Yung-Chul & Hu, Michael Y., 2000. "Market orientation among small Korean exporters," International Business Review, Elsevier, vol. 9(1), pages 61-75, February.
    • Handle: RePEc:eee:iburev:v:9:y:2000:i:1:p:61-75
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    References listed on IDEAS

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    1. Gary Burchill & Charles H. Fine, 1997. "Time Versus Market Orientation in Product Concept Development: Empirically-Based Theory Generation," Management Science, INFORMS, vol. 43(4), pages 465-478, April.
    2. Robert G Cooper & Elko J Kleinschmidt, 1985. "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 37-55, March.
    3. Suzman, Cedric L. & Wortzel, Lawrence H., 1984. "Technology profiles and export marketing strategies," Journal of Business Research, Elsevier, vol. 12(2), pages 183-194, June.
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    3. Vlachos, Ilias P. & Patsis, P.G., 2004. "Exports of Greek Fresh Produce to UK: An Analysis of the Barriers to and the Conditions for Successful Export Performance," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 5(2), pages 1-11, August.
    4. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    5. Perks, Keith J. & Hughes, Mathew, 2008. "Entrepreneurial decision-making in internationalization: Propositions from mid-size firms," International Business Review, Elsevier, vol. 17(3), pages 310-330, June.
    6. Navarro-García, Antonio, 2016. "Drivers of export entrepreneurship," International Business Review, Elsevier, vol. 25(1), pages 244-254.
    7. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
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