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The behaviour of repeat visitors to museums: review and empirical findings

Author

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  • Juan Brida
  • Marta Disegna
  • Raffaele Scuderi

Abstract

This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Juan Brida & Marta Disegna & Raffaele Scuderi, 2014. "The behaviour of repeat visitors to museums: review and empirical findings," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2817-2840, September.
    • Handle: RePEc:spr:qualqt:v:48:y:2014:i:5:p:2817-2840
    DOI: 10.1007/s11135-013-9927-0
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    9. Juan Brida & Juan Pereyra & Raffaele Scuderi, 2014. "Repeat tourism in Uruguay: modelling truncated distributions of count data," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 475-491, January.
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    Cited by:

    1. Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2014. "How often to a museum? Motivations matter," BEMPS - Bozen Economics & Management Paper Series BEMPS16, Faculty of Economics and Management at the Free University of Bozen.
    2. Enrico Bertacchini & Massimiliano Nuccio & Alessandra Durio, 2021. "Proximity tourism and cultural amenities: Evidence from a regional museum card," Tourism Economics, , vol. 27(1), pages 187-204, February.
    3. Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.

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    More about this item

    Keywords

    Repeat visit; Museum; Behavioural approach; Econometric modelling;
    All these keywords.

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models

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