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What differentiates Internet shoppers from Internet surfers?

Author

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  • Alicia Izquierdo-Yusta
  • María Pilar Martínez-Ruiz
  • Agustín Álvarez-Herranz

Abstract

This work analyses the motivations behind consumers' online shopping intentions for specific tourism services, such as hotel reservations, across both Internet shoppers and Internet surfers (i.e. those who exit the website before completing the reservation). A structural equation analysis features a sample of 1289 Spanish Internet users (530 shoppers and 759 surfers). The results indicate that perceived usefulness is the most important aspect conditioning the intention to buy online for Internet shoppers, whereas the role of convenience is more significant for Internet surfers. The empirical findings suggest different managerial guidelines for encouraging online reservations by Internet surfers and can help facilitate decision making processes for managers in this industry.

Suggested Citation

  • Alicia Izquierdo-Yusta & María Pilar Martínez-Ruiz & Agustín Álvarez-Herranz, 2014. "What differentiates Internet shoppers from Internet surfers?," The Service Industries Journal, Taylor & Francis Journals, vol. 34(6), pages 530-549, April.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:6:p:530-549
    DOI: 10.1080/02642069.2014.871536
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    References listed on IDEAS

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    1. Robert E. Litan & Alice M. Rivlin, 2001. "Projecting the Economic Impact of the Internet," American Economic Review, American Economic Association, vol. 91(2), pages 313-317, May.
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    Cited by:

    1. Kwee-Fah Lee & Ahasanul Haque & Suharni Maulan, 2018. "Understanding the Effect of Consumer Perceptions on Buying Intention for Air Tickets Online in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(2), pages 423-439, February.

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