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A Critical Analysis Of Tourist Satisfaction And Destination Loyalty

Author

Listed:
  • Ahmad Puad Mat Som Author_Email:

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Seyedeh Fatemeh

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Mostafavi Shirazi

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

  • Azizan Marzuki

    (School of Housing,Building and Planing,Universiti Sains Malaysia)

Abstract

Revisit intention and positive word of mouth recommendation have been regarded as indicators of destination loyalty. This study considers antecedents of loyalty based on literature review and examines the significance of image, as one of the basic elements in tourist destination. The objective of this study was to assess destination loyalty by examining the influence of satisfaction and image factors on international tourists who had visited Penang. Research findings indicated that there was a strong relationship between satisfaction, image and destination loyalty. In this study, it was found that ‘friendliness of people’ was significant for foreigners while ‘cleanliness of environment’ was not significant. It was also found that foreigners who were satisfied with image factor were willing to recommend Penang to others.
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Suggested Citation

  • Ahmad Puad Mat Som Author_Email: & Seyedeh Fatemeh & Mostafavi Shirazi & Azizan Marzuki, 2011. "A Critical Analysis Of Tourist Satisfaction And Destination Loyalty," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-495, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-495
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    References listed on IDEAS

    as
    1. Campo-Martínez, Sara & Garau-Vadell, Joan B. & Martínez-Ruiz, María Pilar, 2010. "Factors influencing repeat visits to a destination: The influence of group composition," Tourism Management, Elsevier, vol. 31(6), pages 862-870.
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    Cited by:

    1. Mahadzirah Mohamad & Nur Izzati Ab Ghani, 2014. "The Impact of Tourist Satisfaction on Destination Loyalty among European Tourists Visiting Malaysia," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(8), pages 362-371.
    2. Dao Thi Ta & Chia-Han Yang, 2018. "Exploring The Impacts Of Service Innovation On Customer Satisfaction In The Telecom Industry: A Perspective From Interactive And Supportive Service Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-30, October.
    3. Jinyang Deng & Chad D. Pierskalla, 2018. "Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    4. Singgih SANTOSO, 2019. "Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 82-90.

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    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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