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The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings

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Author Info

  • Juan Gabriel Brida

    ()
    (Free University of Bozen)

  • Marta Disegna

    ()
    (Free University of Bozen)

  • Raffaele Scuderi

    ()
    (Raffaele.Scuderi@unibz.it)

Abstract

This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad-hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

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File URL: http://link.springer.com/article/10.1007/s11135-013-9927-0
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Bibliographic Info

Paper provided by School of Economics and Management at the Free University of Bozen in its series BEMPS - Bozen Economics & Management Paper Series with number BEMPS03.

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Length: 51 pages
Date of creation: May 2013
Date of revision:
Handle: RePEc:bzn:wpaper:bemps03

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Keywords: Repeat visit; Museum; Behavioural Approach; Econometric modelling;

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  1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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