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Anand Kumar Jaiswal

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This is information that was supplied by Anand Jaiswal in registering through RePEc. If you are Anand Kumar Jaiswal , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name: Anand
Middle Name: Kumar
Last Name: Jaiswal
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RePEc Short-ID: pja171

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Homepage: http://www.iimahd.ernet.in/faculty/facultydetails.php?id=251
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Affiliation

Indian Institute of Management
Location: Ahmedabad, India
Homepage: http://www.iimahd.ernet.in/
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Handle: RePEc:edi:iimahin (more details at EDIRC)

Works

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Working papers

  1. Jaiswal, A. K., . "Fortune at the Bottom of the Pyramid: An Alternative Perspective," IIMA Working Papers WP2007-07-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
  2. Jaiswal, A. K. & Niraj, Rakesh, . "Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model," IIMA Working Papers WP2007-11-01, Indian Institute of Management Ahmedabad, Research and Publication Department.

Articles

  1. Anand Kumar Jaiswal & Arpita Srivastav & Dhwani Kothari, 2009. "Dettol: Managing Brand Extensions," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 13(01), pages 105-143.
  2. Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
  3. Anand Kumar Jaiswal & Pingali Venugopal, 2008. "Cavinkare Private Limited: Serving Low Income Consumers," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 12(01), pages 1-28.

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