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The Fortune at the Bottom or the Middle of the Pyramid?

Author

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  • Anand Kumar Jaiswal

    (Anand Kumar Jaiswal is Visiting Assistant Professor of Marketing at the Indian Institute of Management in Ahmedabad, India (IIMA).)

Abstract

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Suggested Citation

  • Anand Kumar Jaiswal, 2008. "The Fortune at the Bottom or the Middle of the Pyramid?," Innovations: Technology, Governance, Globalization, MIT Press, vol. 3(1), pages 85-100, January.
    • Handle: RePEc:tpr:inntgg:v:3:y:2008:i:1:p:85-100
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    Citations

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    Cited by:

    1. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
    2. Federica Angeli & Shila Teresa Ishwardat & Anand Kumar Jaiswal & Antonio Capaldo, 2018. "Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    3. Thun, Eric, 2018. "Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector," Technovation, Elsevier, vol. 70, pages 7-19.
    4. Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
    5. Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    6. Claudine Grisard, 2012. "Accountability and Bottom of the Pyramid projects: the two sides of the mirror," Post-Print hal-00690956, HAL.
    7. Shigufta Hena Uzma & Suvendu Kr. Pratihari, 2019. "Financial Modelling for Business Sustainability: A Study of Business Correspondent Model of Financial Inclusion in India," Vikalpa: The Journal for Decision Makers, , vol. 44(4), pages 211-231, December.
    8. Stephanie Knizkov & Julia C. Arlinghaus, 2019. "Is Co-Creation Always Sustainable? Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
    9. Garima Sharma & Anand Kumar Jaiswal, 2018. "Unsustainability of Sustainability: Cognitive Frames and Tensions in Bottom of the Pyramid Projects," Journal of Business Ethics, Springer, vol. 148(2), pages 291-307, March.
    10. Bernard GARRETTE & Asli KOZAN & Thomas ROULET, 2014. "Défis au Bas de la Pyramide," Working Papers 2014-427, Department of Research, Ipag Business School.
    11. repec:dau:papers:123456789/9498 is not listed on IDEAS
    12. Syed Abidur Rahman & Azlan Amran & Noor Hazlina Ahmad & Seyedeh Khadijeh Taghizadeh, 2016. "Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(1), pages 195-216, May.
    13. Ramdorai, Aditi & Herstatt, Cornelius, 2013. "Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations," Working Papers 74, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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