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Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment

Author

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  • Alexey Bereznoy

    (National Research University Higher School of Economics)

Abstract

The purpose of this paper is to investigate the frequently neglected role of business model innovation (BMI) as a key instrument of strategic adaptation of Western multinational enterprises to emerging economy enviroment. Despite an abundance of studies on BMI, prior works have paid little attention to how specific characteristics of emerging economy environment force MNEs to change their business models. In order to fill this gap the author developed the analytical framework allowing to trace potential directions of this changing impact, and suggested a typological classification of respective innovative business models responding to concrete challenges posed by emerging economies to MNEs. The paper identifies the main directions of influence exerted by emerging economy environment on various building blocks of MNEs’ business models, thus enabling related innovative activities. These growing BMI activities entail very serious implications for MNEs’ strategy and organization, and innovation governance mechanisms, which are increasingly required to enhance their abilities to support multiple business models adapted to specific environment in all major host countries

Suggested Citation

  • Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    • Handle: RePEc:hig:wpaper:85sti2018
    as

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    References listed on IDEAS

    as
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    5. Klaus E. Meyer & Ram Mudambi & Rajneesh Narula, 2011. "Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness," Journal of Management Studies, Wiley Blackwell, vol. 48(2), pages 235-252, March.
    6. Franco GANDOLFI & Pavel STRACH, 2009. "Retail internationalization: gaining insights from the Wal-Mart experience in South Korea," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 187-199, March.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Business model innovation; Multinational enterprises; Emerging economies environment.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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