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Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review

Author

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  • Michael D. van der Merwe

    (Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa)

  • Sara S. Grobbelaar

    (Department of Industrial Engineering, Stellenbosch University, Joubert Rd, AND DST-NRF Centre of Excellence in Scientometrics and Science Technology and Innovation Policy (SciSTIP), Stellenbosch, 7600, South Africa)

  • Cornelius S. L. Schutte

    (Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa)

  • Konrad H. von Leipzig

    (Department of Industrial Engineering, Stellenbosch University, Joubert Rd, Stellenbosch, 7600, South Africa)

Abstract

Enterprise growth has long been viewed as a strong success indicator. The literature on enterprise growth is however fragmented. This paper determines the major factors identified in the literature that can be attributed for promoting enterprise growth, linking them to success criteria for for-profit enterprises operating at the base of the pyramid (BOP) market. The rationale behind enterprises entering the BOP is the simultaneous alleviation of poverty and generation of profits. Via a grounded theory (qualitative analysis) approach, 25 enterprise growth factors were identified and the internal, business strategy related, start-up phase influencing factors were applied to BOP oriented enterprises, culminating in an operational framework.

Suggested Citation

  • Michael D. van der Merwe & Sara S. Grobbelaar & Cornelius S. L. Schutte & Konrad H. von Leipzig, 2018. "Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-34, August.
    • Handle: RePEc:wsi:ijitmx:v:15:y:2018:i:04:n:s0219877018500359
    DOI: 10.1142/S0219877018500359
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    Cited by:

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    3. Zviemurwi J. Chihambakwe & Sara S. (Saartjie) Grobbelaar & Stephen Matope, 2021. "Creating Shared Value in BoP Communities with Micro-Manufacturing Factories: A Systematized Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    4. Frederick Robert Peter Edlmann & Sara Grobbelaar, 2021. "A Framework of Engagement Practices for Stakeholders Collaborating around Complex Social Challenges," Sustainability, MDPI, vol. 13(19), pages 1-35, September.

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