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Theoretical Concepts of Consumer Resilience to Online Privacy Violation

Author

Listed:
  • Jelena Budak

    (The Institute of Economics, Zagreb, Croatia)

  • Edo Rajh

    (The Institute of Economics, Zagreb, Croatia)

  • Sunèana Slijepèeviæ

    (The Institute of Economics, Zagreb, Croatia)

  • Bruno Škrinjariæ

    (The Institute of Economics, Zagreb, Croatia)

Abstract

Resilience is a multifaceted concept used to explain both system and individual behavior across disciplines. Although definitions and research concepts of resilience vary significantly, resilience has become a boundary object in diverse academic fields calling for a holistic approach. This work aims to elaborate the theoretical concepts that might be applied in the research of consumer resilience to online privacy violation, a new and unexplored aspect of consumer behavior in the digital environment. The purpose of the research is to develop the future research frontiers in investigating consumer resilience to online privacy violation. It contributes to the privacy resilience debate and lays the groundwork for developing a conceptual model of online consumer resilience that would explore how individual behavior is affected after online privacy violation occurrence. Developing a conceptual model of consumer resilience to online privacy violation that would include a set of individual and environmental variables, will contribute to the existing understanding of resilience at the intersection of psychology, economics, and privacy studies. Furthermore, it will also contribute to the understanding of adaptive responses of resilient individuals to privacy breaches in an online environment, as well as to the understanding of processes by which resilience affects adaptive responses of consumers in the specific context of online privacy breaches.

Suggested Citation

  • Jelena Budak & Edo Rajh & Sunèana Slijepèeviæ & Bruno Škrinjariæ, 2021. "Theoretical Concepts of Consumer Resilience to Online Privacy Violation," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 308-327.
    • Handle: RePEc:zna:indecs:v:19:y:2021:i:4:p:308-327
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    References listed on IDEAS

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    Cited by:

    1. Bruno Skrinjaric & Jelena Budak & Edo Rajh, 2022. "Change of consumers’ attitudes in response to an online privacy violation incident," Working Papers 2202, The Institute of Economics, Zagreb.

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    More about this item

    Keywords

    resilience; theoretical concepts; consumer behaviour; privacy online;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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