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New Product Introduction in Turkish Firms: Insights Across Sectors

Author

Listed:
  • Susanne Durst

    (School of Business, University of Skövde Högskolevägen, 541 28 Skövde, Sweden)

  • Serdal Temel

    (#x2020;Ege University Department of Innovation and Entrepreneurship, Ege University Science and Technology Center, 35100 Bornova, Izmir, Turkey)

  • Christoph Hinteregger

    (#x2021;University of Innsbruck, Universitätsstraße 15, Innsbruck A-6020, Austria)

  • Rustem Baris Yesilay

    (#xA7;Ege University Aviation Higher Vocational School, 35414 Sarnic, Gaziemir, Izmir, Turkey)

Abstract

Continued new product introduction (NPI) concerns all companies regardless if they are from advanced economies or emerging ones. Our understanding of NPI in emerging economies is still in the development phase. There is also a lack of studies of variations across sectors relating to determinants of NPI in particular. This study addresses these lacks and, drawing upon a dataset from Turkish companies, it explores whether there are differences regarding influential factors on the introduction of new products or services across sectors. Results reveal major differences with regard to human capital, social capital, and leadership capital.

Suggested Citation

  • Susanne Durst & Serdal Temel & Christoph Hinteregger & Rustem Baris Yesilay, 2017. "New Product Introduction in Turkish Firms: Insights Across Sectors," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-22, June.
    • Handle: RePEc:wsi:ijitmx:v:14:y:2017:i:03:n:s0219877017500110
    DOI: 10.1142/S0219877017500110
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