Management theory, initially mostly concerned with establishing a set of normative principles aiming to train practicing managers, has developed a substantial body of theory and several original strands of research. It has traditionally drawn its inspiration largely from economic theory, but has integrated elements of sociology, law and social psychology, among other disciplines. In France, a set of relevant recent and innovative approaches come from recent developments in economic theory gathered generally under the label of 'economics of conventions. 'The paper attempts to characterize the main features of the'economics of conventions' and the ways in which it is relevant and provides fruitful new approaches to management theory.
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