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Expected quality in European football attendance: market value and uncertainty reconsidered

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  • Raúl Serrano
  • Javier Garc�a-Bernal
  • Marta Fern�ndez-Olmos
  • Manuel A. Espitia-Escuer

Abstract

The aim of this article was to deepen the study of the determinants of the sporting event's demand. Specifically, this study is focused on the relationship between the expected quality of the event and attendance at the European football stadiums. The study explores the Rottemberg Hypothesis (1956), which states the existence of a positive effect of the outcome uncertainty on attendance demand and approximates with dynamic indexes the outcome uncertainty and the quality of the contestant teams. From the estimation of the attendance equation using quantile regression (which takes into account the heterogeneity of the demand) highlights the fact that the attractive aspect of the event, approximated by the market value of the players taking the field, has a positive and significant impact whatever typology of venue. In addition, this study provides empirical support to the assumption that game day demand is more related to the quality of contestant teams than to outcome uncertainty level.

Suggested Citation

  • Raúl Serrano & Javier Garc�a-Bernal & Marta Fern�ndez-Olmos & Manuel A. Espitia-Escuer, 2015. "Expected quality in European football attendance: market value and uncertainty reconsidered," Applied Economics Letters, Taylor & Francis Journals, vol. 22(13), pages 1051-1054, September.
    • Handle: RePEc:taf:apeclt:v:22:y:2015:i:13:p:1051-1054
    DOI: 10.1080/13504851.2014.997919
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    1. Simon Rottenberg, 1956. "The Baseball Players' Labor Market," Journal of Political Economy, University of Chicago Press, vol. 64, pages 242-242.
    2. Men‐Andri Benz & Leif Brandes & Egon Franck, 2009. "Do Soccer Associations Really Spend On A Good Thing? Empirical Evidence On Heterogeneity In The Consumer Response To Match Uncertainty Of Outcome," Contemporary Economic Policy, Western Economic Association International, vol. 27(2), pages 216-235, April.
    3. Georg Stadtmann & Dirk Czarnitzki, 2002. "Uncertainty of outcome versus reputation: Empirical evidence for the First German Football Division," Empirical Economics, Springer, vol. 27(1), pages 101-112.
    4. Jaume García & Plácido Rodríguez, 2002. "The Determinants of Football Match Attendance Revisited," Journal of Sports Economics, , vol. 3(1), pages 18-38, February.
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    Cited by:

    1. Dominik Schreyer, 2019. "Football spectator no-show behaviour in the German Bundesliga," Applied Economics, Taylor & Francis Journals, vol. 51(45), pages 4882-4901, September.
    2. Sang Hun Sung & Doo-Seung Hong & Soo Young Sul, 2020. "How We Can Enhance Spectator Attendance for the Sustainable Development of Sport in the Era of Uncertainty: A Re-Examination of Competitive Balance," Sustainability, MDPI, vol. 12(17), pages 1-15, August.
    3. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    4. Besters, Lucas, 2018. "Economics of professional football," Other publications TiSEM d9e6b9b7-a17b-4665-9cca-1, Tilburg University, School of Economics and Management.
    5. Schreyer, Dominik & Schmidt, Sascha L. & Torgler, Benno, 2016. "Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 192-217.
    6. Dilger, Alexander & Vischer, Lars, 2020. "No home bias in ghost games [Kein Heimspielvorteil bei Geisterspielen]," Discussion Papers of the Institute for Organisational Economics 7/2020, University of Münster, Institute for Organisational Economics.
    7. Jose Luis Felipe & Alvaro Fernandez-Luna & Pablo Burillo & Luis Eduardo de la Riva & Javier Sanchez-Sanchez & Jorge Garcia-Unanue, 2020. "Money Talks: Team Variables and Player Positions that Most Influence the Market Value of Professional Male Footballers in Europe," Sustainability, MDPI, vol. 12(9), pages 1-8, May.
    8. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty in the English Premier League," Journal of Sports Economics, , vol. 19(5), pages 625-644, June.
    9. Dirk Semmelroth & Bernd Frick & Robert Simmons & Hojun Sung, 2022. "Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer," Journal of Sports Economics, , vol. 23(5), pages 524-547, June.
    10. Dominik Schreyer & Daniel Däuper, 2018. "Determinants of spectator no-show behaviour: first empirical evidence from the German Bundesliga," Applied Economics Letters, Taylor & Francis Journals, vol. 25(21), pages 1475-1480, December.
    11. Hojun Sung & Hyunwoong Pyun, 2023. "Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1," Journal of Sports Economics, , vol. 24(6), pages 717-736, August.
    12. Andrews, Matt & Harrington, Peter, 2016. "Off Pitch: Football's Financial Integrity Weaknesses, and How to Strengthen Them," Working Paper Series 16-009, Harvard University, John F. Kennedy School of Government.

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