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Business Strategy for the Technology Revolution: Competing at the Edge of Creative Destruction

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  • William Halal

Abstract

This article presents an overview of the Technology Revolution and how corporations compete in an era of economic transformation. We draw on a state-of-the-art forecasting system to outline strategic technological advances that are likely to enter the mainstream and their expected impacts. To better understand how to navigate this wave of change, we examine three corporate exemplars that have thrived by surfing the leading edge of the technology tsunami—Netflix, Apple, and Toyota. Then we integrate what can be learned from these cases into guidelines for technology strategy. Collectively, the forecasts, exemplars, and guidelines should help improve understanding of the rising wave of creative destruction and advance research on forecasting, technology, and strategy. Copyright Springer Science+Business Media New York 2015

Suggested Citation

  • William Halal, 2015. "Business Strategy for the Technology Revolution: Competing at the Edge of Creative Destruction," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(1), pages 31-47, March.
    • Handle: RePEc:spr:jknowl:v:6:y:2015:i:1:p:31-47
    DOI: 10.1007/s13132-012-0102-y
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    References listed on IDEAS

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    1. Justin Wolfers & Eric Zitzewitz, 2004. "Prediction Markets," Journal of Economic Perspectives, American Economic Association, vol. 18(2), pages 107-126, Spring.
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