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Women on a Corporate Board of Directors and Consumer Satisfaction

Author

Listed:
  • Dorota Korenkiewicz

    (The Boston Consulting Group GmbH)

  • Wolfgang Maennig

    (University of Hamburg)

Abstract

Consumer satisfaction is a widespread measure of company success, and it shows positive interdependence with several key performance indicators of an enterprise. Although many researchers emphasize that women directors have a positive influence on the economic success of a firm, little research has focused on the impact that females on a board of directors have on customer satisfaction. This paper resumes previous insights on determinants of customer satisfaction and shows that a more balanced gender representation in corporate governance bodies can positively affect customer satisfaction with a company.

Suggested Citation

  • Dorota Korenkiewicz & Wolfgang Maennig, 2023. "Women on a Corporate Board of Directors and Consumer Satisfaction," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(4), pages 3904-3928, December.
    • Handle: RePEc:spr:jknowl:v:14:y:2023:i:4:d:10.1007_s13132-022-01012-y
    DOI: 10.1007/s13132-022-01012-y
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    More about this item

    Keywords

    Women directors; Female; Gender equality; Customer satisfaction; Employee performance;
    All these keywords.

    JEL classification:

    • C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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