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Bridging the intention-behavior gap in mobile phone recycling in China: the effect of consumers’ price sensitivity and proactive personality

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  • Wenchun Ran

    (Nanjing Forestry University)

  • Ling Zhang

    (Nanjing Forestry University)

Abstract

Previous studies have dedicated great efforts in elucidating the key factors on e-waste recycling intentions, however, most of them did not involve the discrepancy between recycling intention and actual recycling behavior. This study aims to explore the intention-behavior discrepancy and the role of consumers’ price sensitivity and proactive personality in the intention-behavior transformation toward recycling obsolete mobile phone. Results from a questionnaire survey administered in Jiangsu province confirmed the recycling intention-behavior discrepancy. In terms of focused psychological factors, the results showed that the dimension of “price importance” in price sensitivity has a negative moderating effect (β = −0.135, p

Suggested Citation

  • Wenchun Ran & Ling Zhang, 2023. "Bridging the intention-behavior gap in mobile phone recycling in China: the effect of consumers’ price sensitivity and proactive personality," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(1), pages 938-959, January.
    • Handle: RePEc:spr:endesu:v:25:y:2023:i:1:d:10.1007_s10668-021-02085-6
    DOI: 10.1007/s10668-021-02085-6
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