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The location and allocation of products and product families on retail shelves

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  • Robert Russell
  • Timothy Urban

Abstract

In this paper, we model a shelf-management problem in which individual products are categorized as part of a product family. It is well known that a product’s shelf location has a significant impact on sales for many retail items. We develop a continuous as well as a discrete model with postprocessing to optimize product placement with consideration given to maintaining the grouping of product families. Computational results are reported on test problems as well as real-world beverage placement problems. Copyright Springer Science+Business Media, LLC 2010

Suggested Citation

  • Robert Russell & Timothy Urban, 2010. "The location and allocation of products and product families on retail shelves," Annals of Operations Research, Springer, vol. 179(1), pages 131-147, September.
    • Handle: RePEc:spr:annopr:v:179:y:2010:i:1:p:131-147:10.1007/s10479-008-0450-y
    DOI: 10.1007/s10479-008-0450-y
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    References listed on IDEAS

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    Cited by:

    1. Kakatkar, Chinmay & Spann, Martin, 2019. "Marketing analytics using anonymized and fragmented tracking data," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 117-136.
    2. Hübner, Alexander & Schaal, Kai, 2017. "A shelf-space optimization model when demand is stochastic and space-elastic," Omega, Elsevier, vol. 68(C), pages 139-154.
    3. Stelios Tsafarakis & Charalampos Saridakis & Nikolaos Matsatsinis & George Baltas, 2016. "Private labels and retail assortment planning: a differential evolution approach," Annals of Operations Research, Springer, vol. 247(2), pages 677-692, December.
    4. Gecili, Hakan & Parikh, Pratik J., 2022. "Joint shelf design and shelf space allocation problem for retailers," Omega, Elsevier, vol. 111(C).
    5. Alexander Hübner & Kai Schaal, 2017. "Effect of replenishment and backroom on retail shelf-space planning," Business Research, Springer;German Academic Association for Business Research, vol. 10(1), pages 123-156, June.
    6. Heydari Majeed & Yousefli Amir, 2017. "A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach," Management & Marketing, Sciendo, vol. 12(1), pages 1-11, March.
    7. Kateryna Czerniachowska, 2022. "A genetic algorithm for the retail shelf space allocation problem with virtual segments," OPSEARCH, Springer;Operational Research Society of India, vol. 59(1), pages 364-412, March.
    8. Bianchi-Aguiar, Teresa & Hübner, Alexander & Carravilla, Maria Antónia & Oliveira, José Fernando, 2021. "Retail shelf space planning problems: A comprehensive review and classification framework," European Journal of Operational Research, Elsevier, vol. 289(1), pages 1-16.
    9. Talebian, Masoud & Boland, Natashia & Savelsbergh, Martin, 2014. "Pricing to accelerate demand learning in dynamic assortment planning for perishable products," European Journal of Operational Research, Elsevier, vol. 237(2), pages 555-565.
    10. Bianchi-Aguiar, Teresa & Silva, Elsa & Guimarães, Luis & Carravilla, Maria Antónia & Oliveira, José F., 2018. "Allocating products on shelves under merchandising rules: Multi-level product families with display directions," Omega, Elsevier, vol. 76(C), pages 47-62.
    11. Flamand, Tulay & Ghoniem, Ahmed & Haouari, Mohamed & Maddah, Bacel, 2018. "Integrated assortment planning and store-wide shelf space allocation: An optimization-based approach," Omega, Elsevier, vol. 81(C), pages 134-149.
    12. Kim, Gwang & Moon, Ilkyeong, 2021. "Integrated planning for product selection, shelf-space allocation, and replenishment decision with elasticity and positioning effects," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    13. Teresa Bianchi-Aguiar & Elsa Silva & Luis Guimarães & Maria Antónia Carravilla & José F. Oliveira & João Günther Amaral & Jorge Liz & Sérgio Lapela, 2016. "Using Analytics to Enhance a Food Retailer’s Shelf-Space Management," Interfaces, INFORMS, vol. 46(5), pages 424-444, October.
    14. Mou, Shandong & Robb, David J. & DeHoratius, Nicole, 2018. "Retail store operations: Literature review and research directions," European Journal of Operational Research, Elsevier, vol. 265(2), pages 399-422.
    15. Caglar Gencosman, Burcu & Begen, Mehmet A., 2022. "Exact optimization and decomposition approaches for shelf space allocation," European Journal of Operational Research, Elsevier, vol. 299(2), pages 432-447.

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