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A marketing perspective on business models

Author

Listed:
  • Hubert Gatignon

    (INSEAD)

  • Xavier Lecocq

    (IESEG School of Management, IAE Lille)

  • Koen Pauwels

    (Northeastern University)

  • Alina Sorescu

    (Texas A&M University)

Abstract

No abstract is available for this item.

Suggested Citation

  • Hubert Gatignon & Xavier Lecocq & Koen Pauwels & Alina Sorescu, 2017. "A marketing perspective on business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 85-89, December.
    • Handle: RePEc:spr:amsrev:v:7:y:2017:i:3:d:10.1007_s13162-017-0108-5
    DOI: 10.1007/s13162-017-0108-5
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    References listed on IDEAS

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    1. Ivan Fedorenko & Pierre Berthon, 2017. "Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 183-194, December.
    2. Anna-Greta Nyström & Miia Mustonen, 2017. "The dynamic approach to business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 123-137, December.
    3. Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2009. "Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?," Marketing Science, INFORMS, vol. 28(6), pages 1112-1128, 11-12.
    4. Jaideep Prabhu & Paul Tracey & Magda Hassan, 2017. "Marketing to the poor: an institutional model of exchange in emerging markets," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 101-122, December.
    5. B. Demil & X. Lecocq, 2010. "Business model evolution : in search of dynamic consistency," Post-Print hal-00572915, HAL.
    6. Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
    7. Heiko Wieland & Nathaniel N. Hartmann & Stephen L. Vargo, 2017. "Business models as service strategy," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 925-943, November.
    8. Adam M. Brandenburger & Harborne W. Stuart, 1996. "Value‐based Business Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 5(1), pages 5-24, March.
    9. Sorescu, Alina & Frambach, Ruud T. & Singh, Jagdip & Rangaswamy, Arvind & Bridges, Cheryl, 2011. "Innovations in Retail Business Models," Journal of Retailing, Elsevier, vol. 87(S1), pages 3-16.
    10. Thomas S. Robertson, 2017. "Business model innovation: a marketing ecosystem view," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 90-100, December.
    11. Annette Popp Tower & Charles H. Noble, 2017. "Exploring and extending a collective open business model," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 170-182, December.
    12. Alexander Leischnig & Björn S. Ivens & Nadine Kammerlander, 2017. "A new conceptual lens for marketing: a configurational perspective based on the business model concept," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 138-153, December.
    13. Steven H. Seggie & Emre Soyer & Koen H. Pauwels, 2017. "Combining big data and lean startup methods for business model evolution," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 154-169, December.
    14. Benoît Demil & Xavier Lecocq & Joan E. Ricart & Christoph Zott, 2015. "Introduction to theSEJSpecial Issue on Business Models: Business Models within the Domain of Strategic Entrepreneurship," Post-Print hal-01563054, HAL.
    15. X. Lecocq & B. Demil & J. Ventura, 2010. "Business Models as a Research Program in Strategic Management: An Appraisal based on Lakatos," Post-Print hal-00678363, HAL.
    16. Caterina Tantalo & Richard L. Priem, 2016. "Value creation through stakeholder synergy," Strategic Management Journal, Wiley Blackwell, vol. 37(2), pages 314-329, February.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Manjit S. Yadav, 2019. "AMS Review: Progress toward a world-class journal dedicated to theory development," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 1-4, June.
    2. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    3. Shinhye Kim & Melanie Bowen & Xiaohan (Hannah) Wen, 2019. "The ultimate co-creation: leveraging customer input in business model innovation," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 339-356, December.
    4. Budler, Marko & Župič, Ivan & Trkman, Peter, 2021. "The development of business model research: A bibliometric review," Journal of Business Research, Elsevier, vol. 135(C), pages 480-495.
    5. O. C. Ferrell, 2018. "Marketing’s identity crisis: it’s complicated," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 30-38, June.
    6. Cloughton, Carol, 2020. "Investigating the link between innovation and mainstream adoption: How to identify consumer trends," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    7. George Bogdan Dragan & Gianita Bleoju, 2019. "Digital Interaction on Eco Label Value Chain," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 510-514.
    8. Czinkota, Michael & Kaufmann, Hans Rüdiger & Basile, Gianpaolo & Ferri, Maria Antonella, 2020. "For-Benefit Company (fBComp): An innovative social-business model. The Italian case," Journal of Business Research, Elsevier, vol. 119(C), pages 377-387.

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