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Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics

Author

Listed:
  • Kiran Karande

    (Old Dominion University)

  • Altaf Merchant

    (University of Washington Tacoma)

  • K. Sivakumar

    (Lehigh University)

Abstract

Consumer innovativeness is a critical factor that determines the success of new product introductions. An important but underexplored antecedent of consumer innovativeness is time orientation. In this article, we propose a conceptual model of the relationships among time orientation, consumer innovativeness, and consumer innovative behavior. We further examine the moderating role of several important product characteristics on these relationships. These characteristics include (1) newness of the product, (2) product complexity, (3) network externalities, and (4) the utilitarian versus expressive nature of the product. We develop a series of research propositions to explicate the relationships in our conceptual model. We delineate the substantive and managerial implications by linking the variables through a comprehensive framework and provide future research directions.

Suggested Citation

  • Kiran Karande & Altaf Merchant & K. Sivakumar, 2011. "Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 99-116, June.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:2:d:10.1007_s13162-011-0009-y
    DOI: 10.1007/s13162-011-0009-y
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