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A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude

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  • Anil Khurana
  • V. V. Ravi Kumar
  • Manish Sidhpuria

Abstract

Pollution of the environment is currently a global concern. Toxic emission from internal combustion engines is one of the primary air pollutants. In order to mitigate the effects of fossil fuel emission and address environmental concerns (ECs), electric vehicles (EVs) are being promoted aggressively all over the world. Various governments are encouraging people to switch to EVs by incentivizing the transition. Previous studies indicate that the high cost of the electric car, non-availability of charging infrastructure, time and range anxiety act as impediments to consumer adoption. The Government of India has given a call for ‘only Electric Vehicles’ on Road by 2030. This article is contemporary and examines the different factors that affect a consumer’s adoption of an EV. The respondents of the study are existing car owners in India. The data were analysed using Structured Equation Modelling (SEM). Attitude (ATT) emerged as a strong mediator, influencing the adoption of electric cars.

Suggested Citation

  • Anil Khurana & V. V. Ravi Kumar & Manish Sidhpuria, 2020. "A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude," Vision, , vol. 24(1), pages 23-34, March.
    • Handle: RePEc:sae:vision:v:24:y:2020:i:1:p:23-34
    DOI: 10.1177/0972262919875548
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    2. Deka, Chayasmita & Dutta, Mrinal Kanti & Yazdanpanah, Masoud & Komendantova, Nadejda, 2023. "Can gain motivation induce Indians to adopt electric vehicles? Application of an extended theory of Planned Behavior to map EV adoption intention," Energy Policy, Elsevier, vol. 182(C).
    3. Sudarsan Jayasingh & T. Girija & Sivakumar Arunkumar, 2021. "Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    4. Farrukh Rafiq & Eden Samuel Parthiban & Yaisna Rajkumari & Mohd Adil & Mohd Nasir & Nikhil Dogra, 2023. "From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption," Sustainability, MDPI, vol. 16(1), pages 1-16, December.
    5. Munshi, Talat & Dhar, Subash & Painuly, Jyoti, 2022. "Understanding barriers to electric vehicle adoption for personal mobility: A case study of middle income in-service residents in Hyderabad city, India," Energy Policy, Elsevier, vol. 167(C).
    6. Bansal, Prateek & Kumar, Rajeev Ranjan & Raj, Alok & Dubey, Subodh & Graham, Daniel J., 2021. "Willingness to pay and attitudinal preferences of Indian consumers for electric vehicles," Energy Economics, Elsevier, vol. 100(C).

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