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Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

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  • Dhruv Grewal
  • Gopalkrishnan R. Iyer
  • Rajshekhar (Raj) G. Javalgi
  • Lori Radulovich

Abstract

Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.

Suggested Citation

  • Dhruv Grewal & Gopalkrishnan R. Iyer & Rajshekhar (Raj) G. Javalgi & Lori Radulovich, 2011. "Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions," Entrepreneurship Theory and Practice, , vol. 35(3), pages 533-557, May.
    • Handle: RePEc:sae:entthe:v:35:y:2011:i:3:p:533-557
    DOI: 10.1111/j.1540-6520.2011.00444.x
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    3. James G. Combs & David J. Ketchen Jr & Jeremy C. Short, 2011. "Franchising Research: Major Milestones, New Directions, and its Future within Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 35(3), pages 413-425, May.
    4. Bretas, Vanessa P.G. & Alon, Ilan & Rocha, Thelma Valéria & Galetti, Jefferson R.B., 2021. "International governance mode choice: Evidence from Brazilian franchisors," Journal of International Management, Elsevier, vol. 27(2).
    5. Jell-Ojobor, Maria & Alon, Ilan & Windsperger, Josef, 2022. "The choice of master international franchising – A modified transaction cost model," International Business Review, Elsevier, vol. 31(2).
    6. Jell-Ojobor, Maria & Windsperger, Josef, 2014. "The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model," Journal of International Management, Elsevier, vol. 20(2), pages 153-187.
    7. Hsiu-Chin Hsieh & Xuan-Huynh Nguyen & Tien-Chin Wang & Jen-Yao Lee, 2020. "Prediction of Knowledge Management for Success of Franchise Hospitality in a Post-Pandemic Economy," Sustainability, MDPI, vol. 12(20), pages 1-27, October.
    8. Melih Madanoglu, 2018. "Theories of economic and social exchange in entrepreneurial partnerships: an agenda for future research," International Entrepreneurship and Management Journal, Springer, vol. 14(3), pages 649-656, September.
    9. Hadjielias, Elias & Dada, Olufunmilola (Lola) & Eliades, Kostas, 2021. "Entrepreneurial process in international multiunit franchise outlets: A social capital perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 13-28.
    10. Varotto, Luís Fernando & Parente, Juracy Gomes, 2016. "Qualidade do relacionamento franqueador-franqueado: tempo de relacionamento e desempenho," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(6), November.
    11. Nurul Ashykin Abd Aziz & Mohamad Rohieszan Ramdan & Nik Syuhailah Nik Hussin & Zuraimi Abdul Aziz & Juliana Osman & Hasif Rafidee Hasbollah, 2021. "The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia," Sustainability, MDPI, vol. 13(18), pages 1-16, September.

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