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The Economics of Internet Search

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Author Info
Hal R. Varian
Abstract

This lecture provides an introduction to the economics of Internet search engines. After a brief review of the historical development of the technology and the industry, I describe some of the economic features of the auction system used for displaying ads. It turns out that some relatively simple economic models provide significant insight into the operation of these auctions. In particular, the classical theory of two-sided matching markets turns out to be very useful in this context.

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File URL: http://www.rivistapoliticaeconomica.it/2006/nov_dic/pdf/Varian_eng.pdf
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Publisher Info
Article provided by SIPI Spa in its journal 'Angelo Costa' Lectures Serie.

Volume (Year): (2007)
Issue (Month): Lect. VIII ()
Pages:
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Handle: RePEc:rpo:leanco:2007

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Find related papers by JEL classification:
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information

References listed on IDEAS
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  1. Vijay Krishna & Motty Perry, 1997. "Efficient Mechanism Design," Game Theory and Information 9703010, EconWPA, revised 28 Apr 1998. [Downloadable!]
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This page was last updated on 2009-12-2.

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