We develop a model of retail competition in which retailers select prices and investments in cost reduction. An equilibrium is constructed in which several identical firms enter and then engage in a phase of vigorous price competition. This phase is concluded with a "shakeout," as a low-price, low-cost firm comes to dominate the market. A central feature of the equilibrium is that low prices are complementary with large investments in cost reduction. Even though the dominant firm's price rises through time, and initially may be below marginal cost, we argue that an interpretation of predatory pricing may be inappropriate.
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Volume (Year): 28 (1997) Issue (Month): 2 (Summer) Pages: 207-227 Download reference. The following formats are available: HTML
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Varian, Hal R, 1980.
"A Model of Sales,"
American Economic Review,
American Economic Association, vol. 70(4), pages 651-59, September.
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Kreps, David M & Wilson, Robert, 1982.
"Sequential Equilibria,"
Econometrica,
Econometric Society, vol. 50(4), pages 863-94, July.
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Jeffrey R. Campbell & Hugo Hopenhayn, 2003.
"Market size matters,"
Working Paper Series
WP-03-12, Federal Reserve Bank of Chicago.
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Jeffrey R. Campbell & Hugo A. Hopenhayn, 2002.
"Market Size Matters,"
NBER Working Papers
9113, National Bureau of Economic Research, Inc.
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