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The Use Of Corporate Social Responsibility Idea In Business Management

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Author Info

  • Aneta Herbuœ

    ()
    (Czestochowa University of Technology)

  • Beata Œlusarczyk

    (Czestochowa University of Technology)

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    Abstract

    In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.

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    Bibliographic Info

    Article provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.

    Volume (Year): 6 (2012)
    Issue (Month): 1 (December)
    Pages: 234-240

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    Handle: RePEc:pcz:journl:v:6:y:2012:i:1:p:234-240

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    Web page: http://www.pjms.zim.pcz.pl/edi/
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    Related research

    Keywords: corporate social responsibility; management; energy company; ecology; pro-social activity;

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    Cited by:
    1. Micha³ Dziadkiewicz, 2014. "Centre Of Social Integration As A Tool Of Professional Reintegration Of The Permanently Unemployed In Czestochowa," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, Czestochowa Technical University, Department of Management, vol. 9(1), pages 23-33, June.

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