The Use Of Corporate Social Responsibility Idea In Business Management
AbstractIn this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.
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Bibliographic InfoArticle provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.
Volume (Year): 6 (2012)
Issue (Month): 1 (December)
corporate social responsibility; management; energy company; ecology; pro-social activity;
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- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility
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