IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v16y2020i2d10.1057_s41254-019-00144-4.html
   My bibliography  Save this article

The role of place image for business site selection: a research framework, propositions, and a case study

Author

Listed:
  • Candi Clouse

    (Cleveland State University)

  • Ashutosh Dixit

    (Cleveland State University)

  • Nazli Turken

    (Johns Hopkins University)

Abstract

Business site selection involves a complex interplay of myriad economic and non-economic factors, and due to its strategic implications is important for decision making for both policymakers and companies. On the one hand, cities spend substantial amount of public dollars marketing places to attract and retain potential businesses; on the other companies invest a significant amount on location decisions, land, labor, and capital in quest for long-term sustainable growth. There is an increasing realization that in addition to economic factors, place image is of paramount importance for attracting new businesses and investment (in: Anholt, Places: identity, image, and reputation, Palgrave Macmillan, New York, 2010). In this research paper based on an extensive review of the literature, a research framework and propositions are developed for place image and business site selection. The paper posits that brand, visual image, and reputation will have a positive direct effect on place image, and place image will have a positive direct impact on site selection decision. A recent case study of Amazon that provides valuable insights on factors (e.g., place image) that Amazon considered in its site selection for headquarters 2 decision.

Suggested Citation

  • Candi Clouse & Ashutosh Dixit & Nazli Turken, 2020. "The role of place image for business site selection: a research framework, propositions, and a case study," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 174-186, June.
    • Handle: RePEc:pal:pbapdi:v:16:y:2020:i:2:d:10.1057_s41254-019-00144-4
    DOI: 10.1057/s41254-019-00144-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-019-00144-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-019-00144-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bartik, Timothy J, 1985. "Business Location Decisions in the United States: Estimates of the Effects of Unionization, Taxes, and Other Characteristics of States," Journal of Business & Economic Statistics, American Statistical Association, vol. 3(1), pages 14-22, January.
    2. Strauss-Kahn, Vanessa & Vives, Xavier, 2009. "Why and where do headquarters move?," Regional Science and Urban Economics, Elsevier, vol. 39(2), pages 168-186, March.
    3. LaFountain, Courtney, 2005. "Where do firms locate? Testing competing models of agglomeration," Journal of Urban Economics, Elsevier, vol. 58(2), pages 338-366, September.
    4. Sunny Bose & Sudeepta Pradhan & Dwarakanath Siriguppi & Santosh Kumar Alreddy, 2019. "Customer-based place brand equity and investments: study of West Bengal," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 67-77, June.
    5. Henderson, J. Vernon & Ono, Yukako, 2008. "Where do manufacturing firms locate their headquarters?," Journal of Urban Economics, Elsevier, vol. 63(2), pages 431-450, March.
    6. Jun Koo & Somik Lall, 2007. "New Economic Geography: Real or Hype?," International Regional Science Review, , vol. 30(1), pages 3-19, January.
    7. Schmenner, Roger W. & Huber, Joel C. & Cook, Randall L., 1987. "Geographic differences and the location of new manufacturing facilities," Journal of Urban Economics, Elsevier, vol. 21(1), pages 83-104, January.
    8. Love, Lisa L. & Crompton, John L., 1999. "The Role of Quality of Life in Business (Re)Location Decisions," Journal of Business Research, Elsevier, vol. 44(3), pages 211-222, March.
    9. Melo, M.T. & Nickel, S. & Saldanha-da-Gama, F., 2009. "Facility location and supply chain management - A review," European Journal of Operational Research, Elsevier, vol. 196(2), pages 401-412, July.
    10. Czamanski, Daniel Z., 1981. "Some considerations concerning industrial location decisions," European Journal of Operational Research, Elsevier, vol. 6(2), pages 227-231, February.
    11. Ebert, Ronald J. & Adam, Everett Jr., 1977. "The practice of business The human factor in facilities location planning," Business Horizons, Elsevier, vol. 20(6), pages 35-42, December.
    12. Charisia Vlachou & Olga Iakovidou, 2015. "The Evolution Of Studies On Business Location Factors," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, December.
    13. Maury D. Granger & Glenn C. Blomquist, 1999. "Evaluating the Influence of Amenities on the Location of Manufacturing Establishments in Urban Areas," Urban Studies, Urban Studies Journal Limited, vol. 36(11), pages 1859-1873, October.
    14. Giulia Baschieri & Andrea Carosi & Stefano Mengoli, 2016. "Initial Public Offerings and the Firm Location," Working Papers 13, Department of Management, Università Ca' Foscari Venezia.
    15. Atif Ansar, 2013. "Location decisions of large firms: analyzing the procurement of infrastructure services," Journal of Economic Geography, Oxford University Press, vol. 13(5), pages 823-844, September.
    16. Hikaru Ogawa & Yasuo Sanjo, 2007. "Location Of Public Firm In The Presence Of Multinational Firm: A Mixed Duopoly Approach," Australian Economic Papers, Wiley Blackwell, vol. 46(2), pages 191-203, June.
    17. Juan Bárcena-Ruiz & F. Casado-Izaga, 2012. "Location of public and private firms under endogenous timing of choices," Journal of Economics, Springer, vol. 105(2), pages 129-143, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heather Skinner, 2021. "Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, March.
    2. Ole Have Jørgensen & Martin Hannibal, 2023. "My city, my love: philanthropy and rebranding of a contested city image to improve sense of place and city pride," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 514-524, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Charisia Vlachou & Olga Iakovidou, 2015. "The Evolution Of Studies On Business Location Factors," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, December.
    2. Button, Patrick, 2019. "Do tax incentives affect business location and economic development? Evidence from state film incentives," Regional Science and Urban Economics, Elsevier, vol. 77(C), pages 315-339.
    3. Kristin Kronenberg, 2013. "Firm relocations in the Netherlands: Why do firms move, and where do they go?," Papers in Regional Science, Wiley Blackwell, vol. 92(4), pages 691-713, November.
    4. repec:rre:publsh:v:36:y:2006:i:1:p:15-43 is not listed on IDEAS
    5. Josep‐Maria Arauzo‐Carod & Daniel Liviano‐Solis & Miguel Manjón‐Antolín, 2010. "Empirical Studies In Industrial Location: An Assessment Of Their Methods And Results," Journal of Regional Science, Wiley Blackwell, vol. 50(3), pages 685-711, August.
    6. Shelley McDonough Kimelberg & Lauren A. Nicoll, 2012. "Business Location Decisions in the Medical Device Industry," Economic Development Quarterly, , vol. 26(1), pages 34-49, February.
    7. Martin F. Grace & David L. Sjoquist, 2020. "The Effect of Taxes on the Location of Property‐Casualty Insurance Firms," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 87(4), pages 1035-1062, December.
    8. P. Charnoz & C. Lelarge & C. Trevien, 2016. "Communication Costs and the Internal Organization of Multi-Plant Businesses: Evidence from the Impact of the French High-Speed Rail," Documents de Travail de l'Insee - INSEE Working Papers g2016-02, Institut National de la Statistique et des Etudes Economiques.
    9. Theodore M. Crone, 1997. "Where have all the factory jobs gone - and why?," Business Review, Federal Reserve Bank of Philadelphia, issue May, pages 3-18.
    10. Jason P. Brown & Raymond J.G.M. Florax & Kevin T. McNamara, 2009. "Determinants Of Investme??T Flows In U.S. Manufacturing," Working Papers 09-10, Purdue University, College of Agriculture, Department of Agricultural Economics.
    11. repec:rre:publsh:v:36:y:2006:i:2:p:140-62 is not listed on IDEAS
    12. Cui, Jingbo & Moschini, GianCarlo, 2020. "Firm internal network, environmental regulation, and plant death," Journal of Environmental Economics and Management, Elsevier, vol. 101(C).
    13. Gaurav Bhattacharya, 2019. "Location decisions of industries in the presence of transportation costs and environmental regulations: empirical evidence from India," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 21(1), pages 24-53, June.
    14. Franz-Josef Bade & Eckhardt Bode & Eleonora Cutrini, 2015. "Spatial fragmentation of industries by functions," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 54(1), pages 215-250, January.
    15. Head, Keith & Ries, John & Swenson, Deborah, 1995. "Agglomeration benefits and location choice: Evidence from Japanese manufacturing investments in the United States," Journal of International Economics, Elsevier, vol. 38(3-4), pages 223-247, May.
    16. Holger Görg & Liza Jabbour, 2016. "Availability of Business Services and Outward Investment: Evidence from French Firms," Review of International Economics, Wiley Blackwell, vol. 24(4), pages 797-819, September.
    17. Aurélie LALANNE & Guillaume POUYANNE, 2012. "Ten years of metropolization in economics: a bibliometric approach (In French)," Cahiers du GREThA (2007-2019) 2012-11, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    18. Toshihiro Okubo & Eiichi Tomiura, 2016. "Multi-plant operation and corporate headquarters separation: Evidence from Japanese plant-level," Keio-IES Discussion Paper Series 2016-016, Institute for Economics Studies, Keio University.
    19. Pietro Alessandrini & Andrea F. Presbitero & Alberto Zazzaro, 2010. "Bank size or distance: what hampers innovation adoption by SMEs?," Journal of Economic Geography, Oxford University Press, vol. 10(6), pages 845-881, November.
    20. Henderson, Jason R. & McNamara, Kevin T., 2000. "The Location Of Food Manufacturing Plant Investments In Corn Belt Counties," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(2), pages 1-18, December.
    21. Davis, David E. & Schluter, Gerald E., 2005. "Labor-Force Heterogeneity as a Source of Agglomeration Economies in an Empirical Analysis of County-Level Determinants of Food Plant Entry," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(3), pages 1-22, December.
    22. Tamás Krisztin & Philipp Piribauer, 2021. "A Bayesian spatial autoregressive logit model with an empirical application to European regional FDI flows," Empirical Economics, Springer, vol. 61(1), pages 231-257, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:16:y:2020:i:2:d:10.1057_s41254-019-00144-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.