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Are Warranties Accurate Signals of Product Reliability?

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  • Wiener, Joshua Lyle

Abstract

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Suggested Citation

  • Wiener, Joshua Lyle, 1985. "Are Warranties Accurate Signals of Product Reliability?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 245-250, September.
  • Handle: RePEc:oup:jconrs:v:12:y:1985:i:2:p:245-50
    DOI: 10.1086/208513
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    Citations

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    Cited by:

    1. Martin Nell, 1999. "Garantien als Signale für die Produktqualität?," Schmalenbach Journal of Business Research, Springer, vol. 51(10), pages 937-962, October.
    2. Marlin U. Thomas & Sridevi S. Rao, 1999. "Warranty Economic Decision Models: A Summary and Some Suggested Directions for Future Research," Operations Research, INFORMS, vol. 47(6), pages 807-820, December.
    3. Cao, Kaiying & Su, Yunyi & Han, Guoxin & Choi, Tsan-Ming, 2022. "Is it wise to offer rebates for unused extended warranties under trade-in programs in supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    4. V. Padmanabhan, 1995. "Usage Heterogeneity and Extended Warranties," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(1), pages 33-53, March.
    5. Zhao, Xiande & Li, Yina & Flynn, Barbara B., 2013. "The financial impact of product recall announcements in China," International Journal of Production Economics, Elsevier, vol. 142(1), pages 115-123.
    6. Heinberg, Martin & Ozkaya, H. Erkan & Taube, Markus, 2018. "Do corporate image and reputation drive brand equity in India and China? - Similarities and differences," Journal of Business Research, Elsevier, vol. 86(C), pages 259-268.
    7. Donald A R George, 2014. "Segmentation in Consumer Durables Markets," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(2), pages 13-22, March.
    8. Dutta, Sujay & Banerjee, Somak & Johnson, Aaron & Biswas, Abhijit, 2022. "Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?," Journal of Business Research, Elsevier, vol. 141(C), pages 737-754.
    9. Kurt, Didem & Pauwels, Koen & Kurt, Ahmet C. & Srinivasan, Shuba, 2021. "The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 817-837.
    10. Subramanian Balachander, 2001. "Warranty Signalling and Reputation," Management Science, INFORMS, vol. 47(9), pages 1282-1289, September.
    11. Liu, Shuo & Pei, Harry, 2020. "Monotone equilibria in signaling games," European Economic Review, Elsevier, vol. 124(C).
    12. Lee, Boon-Chye & Ang, Lawrence & Dubelaar, Chris, 2005. "Lemons on the Web: A signalling approach to the problem of trust in Internet commerce," Journal of Economic Psychology, Elsevier, vol. 26(5), pages 607-623, October.
    13. Darghouth, M.N. & Ait-kadi, D. & Chelbi, A., 2017. "Joint optimization of design, warranty and price for products sold with maintenance service contracts," Reliability Engineering and System Safety, Elsevier, vol. 165(C), pages 197-208.
    14. Anthony Creane & Thomas D. Jeitschko, 2016. "Endogenous Entry in Markets with Unobserved Quality," Journal of Industrial Economics, Wiley Blackwell, vol. 64(3), pages 494-519, September.
    15. Lei, Yong & Liu, Qian & Shum, Stephen, 2017. "Warranty pricing with consumer learning," European Journal of Operational Research, Elsevier, vol. 263(2), pages 596-610.
    16. Kong-Pin Chen & Hung-pin Lai & Ya-Ting Yu, 2014. "Do consumers discount parallel imports?," Asia-Pacific Journal of Accounting & Economics, Taylor & Francis Journals, vol. 21(1), pages 58-77, March.
    17. Jose A. Guajardo & Morris A. Cohen & Serguei Netessine, 2016. "Service Competition and Product Quality in the U.S. Automobile Industry," Management Science, INFORMS, vol. 62(7), pages 1860-1877, July.
    18. Ijaz, Arusha & Yu, Jisang & Schwab, Benjamin, 2022. "Signaling and Willingness to Pay: An Experimental Assessment," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322336, Agricultural and Applied Economics Association.
    19. Koushyar Rajavi & Tarun Kushwaha & Jan-Benedict E M Steenkamp, 2019. "In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 651-670.
    20. DeCroix, Gregory A., 1999. "Optimal warranties, reliabilities and prices for durable goods in an oligopoly," European Journal of Operational Research, Elsevier, vol. 112(3), pages 554-569, February.
    21. Lee, Boon-Chye & Ang, Lawrence & Dubelaar, Chris, 2004. "Lemons on the Web: A Signalling Approach to the Problem of Trust in Internet Commerce," Economics Working Papers wp04-10, School of Economics, University of Wollongong, NSW, Australia.
    22. John G. Riley, 2001. "Silver Signals: Twenty-Five Years of Screening and Signaling," Journal of Economic Literature, American Economic Association, vol. 39(2), pages 432-478, June.
    23. Bo Jiang & Xubing Zhang, 2011. "How Does a Retailer's Service Plan Affect a Manufacturer's Warranty?," Management Science, INFORMS, vol. 57(4), pages 727-740, April.
    24. McClure, James & Kumcu, Erdogan, 2008. "Promotions and product pricing: Parsimony versus Veblenesque demand," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 105-117, January.
    25. Kim, Bowon & Park, Sangsun, 2008. "Optimal pricing, EOL (end of life) warranty, and spare parts manufacturing strategy amid product transition," European Journal of Operational Research, Elsevier, vol. 188(3), pages 723-745, August.

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