Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 23 (2012)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=100312
Sunk-cost effect; Escalation of commitment; Regulatory focus; Anticipated regret; Behavioral decision theory;
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- Arkes, Hal R. & Blumer, Catherine, 1985. "The psychology of sunk cost," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(1), pages 124-140, February.
- George Alessandria & Horag Choi, 2005.
"Do sunk costs of exporting matter for net export dynamics?,"
05-20, Federal Reserve Bank of Philadelphia.
- George Alessandria & Horag Choi, 2007. "Do Sunk Costs of Exporting Matter for Net Export Dynamics?," The Quarterly Journal of Economics, MIT Press, vol. 122(1), pages 289-336, 02.
- Aaker, Jennifer L & Lee, Angela Y, 2001. " "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 28(1), pages 33-49, June.
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