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Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret

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  • Junsik Kwak

    ()

  • Jongwon Park

    ()

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    File URL: http://hdl.handle.net/10.1007/s11002-011-9148-z
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 23 (2012)
    Issue (Month): 1 (March)
    Pages: 209-222

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    Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:209-222

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Sunk-cost effect; Escalation of commitment; Regulatory focus; Anticipated regret; Behavioral decision theory;

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    1. Arkes, Hal R. & Blumer, Catherine, 1985. "The psychology of sunk cost," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(1), pages 124-140, February.
    2. George Alessandria & Horag Choi, 2005. "Do sunk costs of exporting matter for net export dynamics?," Working Papers 05-20, Federal Reserve Bank of Philadelphia.
    3. Aaker, Jennifer L & Lee, Angela Y, 2001. " "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 28(1), pages 33-49, June.
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