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Perception of Health Claims Among Nordic Consumers

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Author Info

  • Klaus Grunert

    ()

  • Liisa Lähteenmäki
  • Yasemin Boztug
  • Emilia Martinsdóttir
  • Øydis Ueland
  • Annika Åström
  • Piritta Lampila

Abstract

No abstract is available for this item.

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File URL: http://hdl.handle.net/10.1007/s10603-009-9110-0
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Bibliographic Info

Article provided by Springer in its journal Journal of Consumer Policy.

Volume (Year): 32 (2009)
Issue (Month): 3 (September)
Pages: 269-287

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Handle: RePEc:kap:jcopol:v:32:y:2009:i:3:p:269-287

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Web page: http://www.springerlink.com/link.asp?id=100283

Related research

Keywords: Health claims; Healthy eating; Marketing; Food;

References

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  1. Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
  2. Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
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Citations

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Cited by:
  1. Nora Lado & Ester Martínez-Ros & Mercedes Martos-Partal, 2010. "Trends in packaging claims for new products: impacts on firm value," Business Economics Working Papers id-10-02, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  2. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
  3. Nocella, Giuseppe & Kennedy, Orla, 2012. "Food health claims – What consumers understand," Food Policy, Elsevier, vol. 37(5), pages 571-580.
  4. Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.

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