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Incorporating Observed and Unobserved Heterogeneity in Urban Work Travel Mode Choice Modeling

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  • Chandra R. Bhat

    (Department of Civil Engineering, University of Texas at Austin, Austin, Texas)

Abstract

An individual's intrinsic mode preference and responsiveness to level-of-service variables affects her or his travel mode choice for a trip. The mode preference and responsiveness will, in general, vary across individuals based on observed (to an analyst) and unobserved (to an analyst) individual characteristics. The current paper formulates a multinomial logit-based model of travel mode choice that accommodates variations in mode preferences and responsiveness to level-of-service due to both observed and unobserved individual characteristics. The model parameters are estimated using a maximum simulated log-likelihood approach. The model is applied to examine urban work travel mode choice in a multiday sample of workers from the San Francisco Bay area.

Suggested Citation

  • Chandra R. Bhat, 2000. "Incorporating Observed and Unobserved Heterogeneity in Urban Work Travel Mode Choice Modeling," Transportation Science, INFORMS, vol. 34(2), pages 228-238, May.
    • Handle: RePEc:inm:ortrsc:v:34:y:2000:i:2:p:228-238
    DOI: 10.1287/trsc.34.2.228.12306
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    References listed on IDEAS

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