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Designing Intelligent Software Agents for Auctions with Limited Information Feedback

Author

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  • Gediminas Adomavicius

    (Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455)

  • Alok Gupta

    (Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455)

  • Dmitry Zhdanov

    (School of Business, University of Connecticut, Storrs, Connecticut 06269)

Abstract

This paper presents analytical, computational, and empirical analyses of strategies for intelligent bid formulations in online auctions. We present results related to a weighted-average ascending price auction mechanism that is designed to provide opaque feedback information to bidders and presents a challenge in formulating appropriate bids. Using limited information provided by the mechanism, we design strategies for software agents to make bids intelligently. In particular, we derive analytical results for the important characteristics of the auction, which allow estimation of the key parameters; we then use these theoretical results to design several bidding strategies. We demonstrate the validity of designed strategies using a discrete event simulation model that resembles the mechanisms used in treasury bills auctions, business-to-consumer (B2C) auctions, and auctions for environmental emission allowances. In addition, using the data generated by the simulation model, we show that intelligent strategies can provide a high probability of winning an auction without significant loss in surplus.

Suggested Citation

  • Gediminas Adomavicius & Alok Gupta & Dmitry Zhdanov, 2009. "Designing Intelligent Software Agents for Auctions with Limited Information Feedback," Information Systems Research, INFORMS, vol. 20(4), pages 507-526, December.
  • Handle: RePEc:inm:orisre:v:20:y:2009:i:4:p:507-526
    DOI: 10.1287/isre.1080.0172
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    References listed on IDEAS

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    6. Yixin Lu & Alok Gupta & Wolfgang Ketter & Eric van Heck, 2019. "Dynamic Decision Making in Sequential Business-to-Business Auctions: A Structural Econometric Approach," Management Science, INFORMS, vol. 65(8), pages 3853-3876, August.
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    8. Karthik N. Kannan, 2012. "Effects of Information Revelation Policies Under Cost Uncertainty," Information Systems Research, INFORMS, vol. 23(1), pages 75-92, March.

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