Developing a Customized Decision-Support System for Brand Managers
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DOI: 10.1287/inte.31.3s.128.9678
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References listed on IDEAS
- Raymond R. Burke & Arvind Rangaswamy & Jerry Wind & Jehoshua Eliashberg, 1990. "A Knowledge-Based System for Advertising Design," Marketing Science, INFORMS, vol. 9(3), pages 212-229.
- John D. Schmitz & Gordon D. Armstrong & John D. C. Little, 1990. "CoverStory—Automated News Finding in Marketing," Interfaces, INFORMS, vol. 20(6), pages 29-38, December.
- John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
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Cited by:
- Wierenga, Berend, 2011. "Managerial decision making in marketing: The next research frontier," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 89-101.
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Keywords
MARKETING—MARKETING MIX; DECISION ANALYSIS—APPLICATIONS;Statistics
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