IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i2p565-d477338.html
   My bibliography  Save this article

Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

Author

Listed:
  • Muhammad Rizwan Ali

    (Department of Industrial Engineering, University of Engineering and Technology, Taxila 47080, Pakistan)

  • Muhammad Shafiq

    (Department of Industrial Engineering and Management, University of the Punjab, Lahore 54590, Pakistan)

  • Murad Andejany

    (Department of Industrial and Systems Engineering, University of Jeddah, Jeddah 23452, Saudi Arabia)

Abstract

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

Suggested Citation

  • Muhammad Rizwan Ali & Muhammad Shafiq & Murad Andejany, 2021. "Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:565-:d:477338
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/2/565/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/2/565/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tan, Chin-Seang & Ooi, Hooi-Yin & Goh, Yen-Nee, 2017. "A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia," Energy Policy, Elsevier, vol. 107(C), pages 459-471.
    2. Wang, Zhaohua & Zhang, Bin & Yin, Jianhua & Zhang, Yixiang, 2011. "Determinants and policy implications for household electricity-saving behaviour: Evidence from Beijing, China," Energy Policy, Elsevier, vol. 39(6), pages 3550-3557, June.
    3. Rezaei, Rohollah & Ghofranfarid, Marjan, 2018. "Rural households' renewable energy usage intention in Iran: Extending the unified theory of acceptance and use of technology," Renewable Energy, Elsevier, vol. 122(C), pages 382-391.
    4. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    5. Frederiks, Elisha R. & Stenner, Karen & Hobman, Elizabeth V., 2015. "Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour," Renewable and Sustainable Energy Reviews, Elsevier, vol. 41(C), pages 1385-1394.
    6. Lund, Henrik, 2007. "Renewable energy strategies for sustainable development," Energy, Elsevier, vol. 32(6), pages 912-919.
    7. Azar, Elie & Al Ansari, Hamad, 2017. "Framework to investigate energy conservation motivation and actions of building occupants: The case of a green campus in Abu Dhabi, UAE," Applied Energy, Elsevier, vol. 190(C), pages 563-573.
    8. Ben D. MacArthur & Richard O. C. Oreffo, 2005. "Bridging the gap," Nature, Nature, vol. 433(7021), pages 19-19, January.
    9. Guomin Li & Wei Li & Zihan Jin & Zhihao Wang, 2019. "Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    10. Alam, Syed Shah & Nik Hashim, Nik Hazrul & Rashid, Mamunur & Omar, Nor Asiah & Ahsan, Nilufar & Ismail, Md Daud, 2014. "Small-scale households renewable energy usage intention: Theoretical development and empirical settings," Renewable Energy, Elsevier, vol. 68(C), pages 255-263.
    11. Botetzagias, Iosif & Malesios, Chrisovaladis & Poulou, Dimitra, 2014. "Electricity curtailment behaviors in Greek households: Different behaviors, different predictors," Energy Policy, Elsevier, vol. 69(C), pages 415-424.
    12. Li, Qianwen & Long, Ruyin & Chen, Hong, 2018. "Differences and influencing factors for Chinese urban resident willingness to pay for green housings: Evidence from five first-tier cities in China," Applied Energy, Elsevier, vol. 229(C), pages 299-313.
    13. Hori, Shiro & Kondo, Kayoko & Nogata, Daisuke & Ben, Han, 2013. "The determinants of household energy-saving behavior: Survey and comparison in five major Asian cities," Energy Policy, Elsevier, vol. 52(C), pages 354-362.
    14. Mills, Bradford & Schleich, Joachim, 2010. "What's driving energy efficient appliance label awareness and purchase propensity?," Energy Policy, Elsevier, vol. 38(2), pages 814-825, February.
    15. Park, Eunil & Kwon, Sang Jib, 2017. "What motivations drive sustainable energy-saving behavior?: An examination in South Korea," Renewable and Sustainable Energy Reviews, Elsevier, vol. 79(C), pages 494-502.
    16. Cabeza, Luisa F. & Urge-Vorsatz, Diana & McNeil, Michael A. & Barreneche, Camila & Serrano, Susana, 2014. "Investigating greenhouse challenge from growing trends of electricity consumption through home appliances in buildings," Renewable and Sustainable Energy Reviews, Elsevier, vol. 36(C), pages 188-193.
    17. Rashiqa Abdul Salam & Khuram Pervez Amber & Naeem Iqbal Ratyal & Mehboob Alam & Naveed Akram & Carlos Quiterio Gómez Muñoz & Fausto Pedro García Márquez, 2020. "An Overview on Energy and Development of Energy Integration in Major South Asian Countries: The Building Sector," Energies, MDPI, vol. 13(21), pages 1-37, November.
    18. Peter C. Reiss & Matthew W. White, 2008. "What changes energy consumption? Prices and public pressures," RAND Journal of Economics, RAND Corporation, vol. 39(3), pages 636-663, September.
    19. Saqib Ali & Habib Ullah & Minhas Akbar & Waheed Akhtar & Hasan Zahid, 2019. "Determinants of Consumer Intentions to Purchase Energy-Saving Household Products in Pakistan," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    20. Li Hua & Shanyong Wang, 2019. "Antecedents of Consumers’ Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behavior," Sustainability, MDPI, vol. 11(10), pages 1-17, May.
    21. Scott, Fiona L. & Jones, Christopher R. & Webb, Thomas L., 2014. "What do people living in deprived communities in the UK think about household energy efficiency interventions?," Energy Policy, Elsevier, vol. 66(C), pages 335-349.
    22. Arkesteijn, Karlijn & Oerlemans, Leon, 2005. "The early adoption of green power by Dutch households: An empirical exploration of factors influencing the early adoption of green electricity for domestic purposes," Energy Policy, Elsevier, vol. 33(2), pages 183-196, January.
    23. Wang, Zhaohua & Wang, Xiaomeng & Guo, Dongxue, 2017. "Policy implications of the purchasing intentions towards energy-efficient appliances among China’s urban residents: Do subsidies work?," Energy Policy, Elsevier, vol. 102(C), pages 430-439.
    24. Safarzadeh, Soroush & Rasti-Barzoki, Morteza, 2019. "A game theoretic approach for assessing residential energy-efficiency program considering rebound, consumer behavior, and government policies," Applied Energy, Elsevier, vol. 233, pages 44-61.
    25. Sarkar, Ashok & Singh, Jas, 2010. "Financing energy efficiency in developing countries--lessons learned and remaining challenges," Energy Policy, Elsevier, vol. 38(10), pages 5560-5571, October.
    26. Peterman, Andrew & Kourula, Arno & Levitt, Raymond, 2012. "A roadmap for navigating voluntary and mandated programs for building energy efficiency," Energy Policy, Elsevier, vol. 43(C), pages 415-426.
    27. Ek, Kristina & Söderholm, Patrik, 2010. "The devil is in the details: Household electricity saving behavior and the role of information," Energy Policy, Elsevier, vol. 38(3), pages 1578-1587, March.
    28. Rafique, M. Mujahid & Rehman, S. & Alhems, Luai M., 2018. "Developing zero energy and sustainable villages – A case study for communities of the future," Renewable Energy, Elsevier, vol. 127(C), pages 565-574.
    29. Kazmi, Hussain & Mehmood, Fahad & Tao, Zhenmin & Riaz, Zainab & Driesen, Johan, 2019. "Electricity load-shedding in Pakistan: Unintended consequences, opportunities and policy recommendations," Energy Policy, Elsevier, vol. 128(C), pages 411-417.
    30. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    31. Gaspar, Rui & Antunes, Dalila, 2011. "Energy efficiency and appliance purchases in Europe: Consumer profiles and choice determinants," Energy Policy, Elsevier, vol. 39(11), pages 7335-7346.
    32. Siddique, Samreen & Wazir, Rashid, 2016. "A review of the wind power developments in Pakistan," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 351-361.
    33. Halder, Pradipta & Pietarinen, Janne & Havu-Nuutinen, Sari & Pöllänen, Sinikka & Pelkonen, Paavo, 2016. "The Theory of Planned Behavior model and students' intentions to use bioenergy: A cross-cultural perspective," Renewable Energy, Elsevier, vol. 89(C), pages 627-635.
    34. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    35. Koichiro Ito & Takanori Ida & Makoto Tanaka, 2018. "Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand," American Economic Journal: Economic Policy, American Economic Association, vol. 10(1), pages 240-267, February.
    36. Steffen Kallbekken & Håkon Sælen & Erlend Hermansen, 2013. "Bridging the Energy Efficiency Gap: A Field Experiment on Lifetime Energy Costs and Household Appliances," Journal of Consumer Policy, Springer, vol. 36(1), pages 1-16, March.
    37. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    2. Qiwen Chen & Hui Liu & Peng Mao & Junjie Qian & Yongtao Tan & Xiaer Xiahou & Peng Cui, 2022. "How Does NIMBYism Influence Residents’ Behavioral Willingness to Dispose of Waste in Centralized Collection Points?—An Empirical Study of Nanjing, China," IJERPH, MDPI, vol. 19(23), pages 1-21, November.
    3. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    4. Shariq Zia & Salman Hussain Paracha & Humaira Nadeem & Naveed Mushtaq, 2021. "Are Pakistani Consumers Ready To Go Green: A Study Of Buying Intentions Of Pakistani Consumers," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 126-138, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    2. Xin, Yongrong & Long, Dengjie, 2023. "Linking eco-label knowledge and sustainable consumption of renewable energy: A roadmap towards green revolution," Renewable Energy, Elsevier, vol. 207(C), pages 531-538.
    3. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    4. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    5. Shucai Bai & Fangyi Li & Wu Xie, 2022. "Green but Unpopular? Analysis on Purchase Intention of Heat Pump Water Heaters in China," Energies, MDPI, vol. 15(7), pages 1-19, March.
    6. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    7. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    8. Zou, Baoling & Mishra, Ashok K., 2020. "Appliance usage and choice of energy-efficient appliances: Evidence from rural Chinese households," Energy Policy, Elsevier, vol. 146(C).
    9. WeiYu Ji & Edwin H. W. Chan, 2019. "Critical Factors Influencing the Adoption of Smart Home Energy Technology in China: A Guangdong Province Case Study," Energies, MDPI, vol. 12(21), pages 1-24, November.
    10. Tan, Chin-Seang & Ooi, Hooi-Yin & Goh, Yen-Nee, 2017. "A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia," Energy Policy, Elsevier, vol. 107(C), pages 459-471.
    11. Sylwia Słupik & Joanna Kos-Łabędowicz & Joanna Trzęsiok, 2021. "Energy-Related Behaviour of Consumers from the Silesia Province (Poland)—Towards a Low-Carbon Economy," Energies, MDPI, vol. 14(8), pages 1-23, April.
    12. Düştegör, Dilek & Sultana, Nahid & Felemban, Noor & Al Qahtani, Deemah, 2018. "A smarter electricity grid for the Eastern Province of Saudi Arabia: Perceptions and policy implications," Utilities Policy, Elsevier, vol. 50(C), pages 26-39.
    13. Quoc Nghi Nguyen & Thi Hong Loc Hoang & Van Nam Mai, 2022. "Applying the Theory of Planned Behavior to Analyze Household Energy-Saving Behavior," International Journal of Energy Economics and Policy, Econjournals, vol. 12(5), pages 287-293, September.
    14. Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
    15. Guomin Li & Wei Li & Zihan Jin & Zhihao Wang, 2019. "Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    16. Fiorillo, Damiano & Sapio, Alessandro, 2019. "Energy saving in Italy in the late 1990s: Which role for non-monetary motivations?," Ecological Economics, Elsevier, vol. 165(C), pages 1-1.
    17. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    18. Nieves García-de-Frutos & José Manuel Ortega-Egea & Javier Martínez-del-Río, 2018. "Anti-consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions," Journal of Business Ethics, Springer, vol. 148(2), pages 411-435, March.
    19. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    20. Zobeidi, Tahereh & Komendantova, Nadejda & Yazdanpanah, Masoud, 2022. "Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran," Energy Policy, Elsevier, vol. 161(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:565-:d:477338. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.