IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i6p2398-d334293.html
   My bibliography  Save this article

Measuring the Meta Efficiency and Its Determinants on Efficiency in the Korean Coffee Shop Franchise

Author

Listed:
  • Doo-Young Park

    (Department of Business, Hansung University, Seoul 02876, Korea)

  • Kanghwa Choi

    (Department of Business, Hansung University, Seoul 02876, Korea)

  • Dae-Han Kang

    (Department of Business, Hansung University, Seoul 02876, Korea)

Abstract

Previous applications of DEA (data envelopment analysis) models in the field of franchising have been scarce. In particular, measurement and analysis of the operational efficiency of coffee shop franchisors in the explosively growing coffee market in Korea is required. In this study, we categorize 29 Korean coffee shop franchisors into three groups according to their number of franchisees and employ the metafrontier analysis to measure the efficiency of coffee shop franchisors from 2015 to 2018. Based on the results of metafrontier DEA, this study identifies sources of inefficiency within individual coffee shop franchisors to provide insights for coffee franchise operators and investigates efficiency differences between small-chain and medium-chain coffee shop franchisors. Furthermore, the results of bootstrapped truncated regression provide that the external environmental factors affecting the efficiency of each individual group are totally different patterns depending on the franchise group. Based on the analysis results, this study suggests strategic initiatives tailored to individual coffee shop groups to enhance their operating efficiency and identifies the principal operational drivers of the environmental variables to achieve sustainable growth.

Suggested Citation

  • Doo-Young Park & Kanghwa Choi & Dae-Han Kang, 2020. "Measuring the Meta Efficiency and Its Determinants on Efficiency in the Korean Coffee Shop Franchise," Sustainability, MDPI, vol. 12(6), pages 1-20, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2398-:d:334293
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/6/2398/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/6/2398/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Esther Calderon-Monge & Ivan Pastor-Sanz & Pilar Huerta-Zavala, 2017. "Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure," Sustainability, MDPI, vol. 9(8), pages 1-16, August.
    2. Leopold Simar & Paul Wilson, 2000. "A general methodology for bootstrapping in non-parametric frontier models," Journal of Applied Statistics, Taylor & Francis Journals, vol. 27(6), pages 779-802.
    3. Choi, Kanghwa, 2017. "Multi-period efficiency and productivity changes in US domestic airlines," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 18-25.
    4. Qunwei Wang & Peng Zhou & Zengyao Zhao & Neng Shen, 2014. "Energy Efficiency and Energy Saving Potential in China: A Directional Meta-Frontier DEA Approach," Sustainability, MDPI, vol. 6(8), pages 1-17, August.
    5. Rozenn Perrigot, & Isabelle Piot-Lepetit & Gérard Cliquet, 2012. "Plural Form and Franchise Chains Efficency: A Dea Meta-Frontier Approach applied to French Chains," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201210, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.
    6. Yi-Lung Lee & Shew-Huei Kuo & Mei-Yi Jiang & Yang Li, 2019. "Evaluating the Performances of Taiwan’s International Tourist Hotels: Applying the Directional Distance Function and Meta-Frontier Approach," Sustainability, MDPI, vol. 11(20), pages 1-11, October.
    7. Barros, C.P. & Assaf, A., 2009. "Bootstrapped efficiency measures of oil blocks in Angola," Energy Policy, Elsevier, vol. 37(10), pages 4098-4103, October.
    8. Oleg Badunenko & Harald Tauchmann, 2019. "Simar and Wilson two-stage efficiency analysis for Stata," Stata Journal, StataCorp LP, vol. 19(4), pages 950-988, December.
    9. Christopher O’Donnell & D. Rao & George Battese, 2008. "Metafrontier frameworks for the study of firm-level efficiencies and technology ratios," Empirical Economics, Springer, vol. 34(2), pages 231-255, March.
    10. Constantino J. Garcia Martin & Amparo Medal-Bartual & Marta Peris-Ortiz, 2014. "Analysis of efficiency and profitability of franchise services," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 796-810, July.
    11. Assaf, A., 2009. "Accounting for size in efficiency comparisons of airports," Journal of Air Transport Management, Elsevier, vol. 15(5), pages 256-258.
    12. Amparo Medal-Bartual & Constantino-Jose Garcia-Martin & Ramon Sala-Garrido, 2012. "Efficiency analysis of small franchise enterprises through a DEA metafrontier model," The Service Industries Journal, Taylor & Francis Journals, vol. 32(15), pages 2421-2434, January.
    13. Wen-Hsien Tsai & Hsiu-Li Lee & Chih-Hao Yang & Chung-Chen Huang, 2016. "Input-Output Analysis for Sustainability by Using DEA Method: A Comparison Study between European and Asian Countries," Sustainability, MDPI, vol. 8(12), pages 1-17, November.
    14. Isabelle Piot-Lepetit & Rozenn Perrigot & Gerard Cliquet, 2014. "Impact of the industry on franchise chain efficiency: a meta-DEA and context-dependent DEA approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 65(11), pages 1692-1699, November.
    15. Jae-Bin Cha & Mi-Na Jo, 2019. "The Effect of the Corporate Social Responsibility of Franchise Coffee Shops on Corporate Image and Behavioral Intention," Sustainability, MDPI, vol. 11(23), pages 1-16, December.
    16. Holmberg, Stevan R. & Morgan, Kathryn Boe, 2003. "Franchise turnover and failure: New research and perspectives," Journal of Business Venturing, Elsevier, vol. 18(3), pages 403-418, May.
    17. Simar, Leopold & Wilson, Paul W., 2007. "Estimation and inference in two-stage, semi-parametric models of production processes," Journal of Econometrics, Elsevier, vol. 136(1), pages 31-64, January.
    18. Hana Kim & Daeho Lee & Min Ho Ryu, 2018. "An Optimal Strategic Business Model for Small Businesses Using Online Platforms," Sustainability, MDPI, vol. 10(3), pages 1-11, February.
    19. George Battese & D. Rao & Christopher O'Donnell, 2004. "A Metafrontier Production Function for Estimation of Technical Efficiencies and Technology Gaps for Firms Operating Under Different Technologies," Journal of Productivity Analysis, Springer, vol. 21(1), pages 91-103, January.
    20. George E. Battese & D. S. Prasada Rao, 2002. "Technology Gap, Efficiency, and a Stochastic Metafrontier Function," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 1(2), pages 87-93, August.
    21. Isabelle Piot-Lepetit & Rozenn Perrigot & Gérard Cliquet, 2014. "Organizational form and efficiency of franchise chains," Post-Print halshs-01023719, HAL.
    22. Botti, Laurent & Briec, Walter & Cliquet, Gérard, 2009. "Plural forms versus franchise and company-owned systems: A DEA approach of hotel chain performance," Omega, Elsevier, vol. 37(3), pages 566-578, June.
    23. Laurent Botti & Walter Briec & Gérard Cliquet, 2009. "Plural forms versus franchise and company-owned systems:ADEAapproach of hotel chain performance," Post-Print halshs-00348088, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eunkyung Lee & Ji-Hern Kim & Chang Seop Rhee, 2021. "Effects of Marketing Decisions on Brand Equity and Franchise Performance," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    2. Gowangwoo Park & Seok-Kee Lee & Kanghwa Choi, 2021. "Evaluating the Service Operating Efficiency and Its Determinants in Global Consulting Firms: A Metafrontier Analysis," Sustainability, MDPI, vol. 13(18), pages 1-18, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Capasso, Salvatore & Kaisari, Maria & Kounetas, Konstantinos & Lainas, Elias, 2024. "School productive performance and technology gaps: New evidence from PISA 2018," Economic Modelling, Elsevier, vol. 131(C).
    2. Afsharian, Mohsen & Ahn, Heinz & Harms, Sören Guntram, 2019. "Performance comparison of management groups under centralised management," European Journal of Operational Research, Elsevier, vol. 278(3), pages 845-854.
    3. Wijesiri, Mahinda & Yaron, Jacob & Meoli, Michele, 2017. "Assessing the financial and outreach efficiency of microfinance institutions: Do age and size matter?," Journal of Multinational Financial Management, Elsevier, vol. 40(C), pages 63-76.
    4. Mei-Ying Huang & Tsu-Tan Fu, 2013. "An examination of the cost efficiency of banks in Taiwan and China using the metafrontier cost function," Journal of Productivity Analysis, Springer, vol. 40(3), pages 387-406, December.
    5. Sreejith Aravindakshan & Frederick Rossi & T. S. Amjath-Babu & Prakashan Chellattan Veettil & Timothy J. Krupnik, 2018. "Application of a bias-corrected meta-frontier approach and an endogenous switching regression to analyze the technical efficiency of conservation tillage for wheat in South Asia," Journal of Productivity Analysis, Springer, vol. 49(2), pages 153-171, June.
    6. Fang-Rong Ren & Ze Tian & Yu-Ting Shen & Yung-Ho Chiu & Tai-Yu Lin, 2019. "Energy, CO 2 , and AQI Efficiency and Improvement of the Yangtze River Economic Belt," Energies, MDPI, vol. 12(4), pages 1-17, February.
    7. Belmonte-Martin, Irene & Ortiz, Lidia & Polo, Cristina, 2021. "Local tax management in Spain: A study of the conditional efficiency of provincial tax agencies," Socio-Economic Planning Sciences, Elsevier, vol. 78(C).
    8. Hsiao-Yen Mao & Wen-Min Lu & Hsin-Yen Shieh, 2023. "Exploring the Influence of Environmental Investment on Multinational Enterprises’ Performance from the Sustainability and Marketability Efficiency Perspectives," Sustainability, MDPI, vol. 15(10), pages 1-23, May.
    9. Gulati, Rachita, 2022. "Global and local banking crises and risk-adjusted efficiency of Indian banks: Are the impacts really perspective-dependent?," The Quarterly Review of Economics and Finance, Elsevier, vol. 84(C), pages 23-39.
    10. Jayanath Ananda & Dong-hyun Oh, 2023. "Assessing environmentally sensitive productivity growth: incorporating externalities and heterogeneity into water sector evaluations," Journal of Productivity Analysis, Springer, vol. 59(1), pages 45-60, February.
    11. Fallah-Fini, Saeideh & Triantis, Konstantinos & de la Garza, Jesus M. & Seaver, William L., 2012. "Measuring the efficiency of highway maintenance contracting strategies: A bootstrapped non-parametric meta-frontier approach," European Journal of Operational Research, Elsevier, vol. 219(1), pages 134-145.
    12. Fabiana Rocha & Plinio Portela de Oliveira & Janete Duarte & Sérgio Ricardo de Brito Gadelha & Luis Felipe Vital Nunes Pereira, 2017. "Can Education Targets be Met Without Increasing Public Spending? An Analysis for Brazilian Municipalities," Economics Bulletin, AccessEcon, vol. 37(1), pages 391-401.
    13. lo Storto, Corrado, 2018. "Ownership structure and the technical, cost, and revenue efficiency of Italian airports," Utilities Policy, Elsevier, vol. 50(C), pages 175-193.
    14. Tsekouras, Kostas & Chatzistamoulou, Nikos & Kounetas, Kostas, 2017. "Productive performance, technology heterogeneity and hierarchies: Who to compare with whom," International Journal of Production Economics, Elsevier, vol. 193(C), pages 465-478.
    15. Areti Gkypali & Kostas Kounetas & Kostas Tsekouras, 2019. "European countries’ competitiveness and productive performance evolution: unraveling the complexity in a heterogeneity context," Journal of Evolutionary Economics, Springer, vol. 29(2), pages 665-695, April.
    16. Delprato, Marcos & Antequera, Germán, 2021. "School efficiency in low and middle income countries: An analysis based on PISA for development learning survey," International Journal of Educational Development, Elsevier, vol. 80(C).
    17. Zhang, Ning & Wang, Bing, 2015. "A deterministic parametric metafrontier Luenberger indicator for measuring environmentally-sensitive productivity growth: A Korean fossil-fuel power case," Energy Economics, Elsevier, vol. 51(C), pages 88-98.
    18. Kounetas, Kostas & Napolitano, Oreste, 2015. "Too much EMU? An investigation of technology gaps," MPRA Paper 67600, University Library of Munich, Germany.
    19. Juan Piedra-Peña & Diego Prior, 2023. "Analyzing the effect of health reforms on the efficiency of Ecuadorian public hospitals," International Journal of Health Economics and Management, Springer, vol. 23(3), pages 361-392, September.
    20. Carlucci, Fabio & Corcione, Carlo & Mazzocchi, Paolo & Trincone, Barbara, 2021. "The role of logistics in promoting Italian agribusiness: The Belt and Road Initiative case study," Land Use Policy, Elsevier, vol. 108(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2398-:d:334293. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.