IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i12p4887-d371862.html
   My bibliography  Save this article

Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers

Author

Listed:
  • Nuttakrij Apipuchayakul

    (Environment, Development and Sustainability Program, 14th Floor, Chamchuri 10 Building, Chulalongkorn University, Phyathai Road, Wangmai, Pathumwan, Bangkok 10330, Thailand)

  • Sujitra Vassanadumrongdee

    (Environmental Research Institute, Chulalongkorn University, Bangkok 10330, Thailand)

Abstract

The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO 2 emissions worldwide. In this regard, the collective contribution by the residential sector is extremely important and the increase in demand for energy-efficient lighting products can help achieve sustainability goals. This study aims to examine the determinants of household consumers’ behaviors in purchasing energy-saving lighting products by applying the Theory of Planned Behavior (TPB) as the main theoretical framework. Data ( n = 288) from a survey in Thailand were analyzed using causal Structural Equation Modeling (SEM). The results suggested that attitude has the largest direct effect, while subjective norm was the weakest predictor of purchase intention towards light-emitting diode (LED) products. In addition, this study expands the TPB by including an investigation of a direct effect of attitude on purchase behavior. The results suggest that attitudes have a strong direct influence on the purchasing behavior for LED products. Additionally, only some socio-demographic variables have significant effects on purchase behavior. The study’s findings highlight several implications for policymakers, the private sector, and green marketers in developing practical strategies. Furthermore, suggestions and future research directions are discussed.

Suggested Citation

  • Nuttakrij Apipuchayakul & Sujitra Vassanadumrongdee, 2020. "Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4887-:d:371862
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/12/4887/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/12/4887/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tan, Chin-Seang & Ooi, Hooi-Yin & Goh, Yen-Nee, 2017. "A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia," Energy Policy, Elsevier, vol. 107(C), pages 459-471.
    2. Reynolds, Travis & Kolodinsky, Jane & Murray, Byron, 2012. "Consumer preferences and willingness to pay for compact fluorescent lighting: Policy implications for energy efficiency promotion in Saint Lucia," Energy Policy, Elsevier, vol. 41(C), pages 712-722.
    3. Valentín Molina-Moreno & Juan Carlos Leyva-Díaz & Jorge Sánchez-Molina & Antonio Peña-García, 2017. "Proposal to Foster Sustainability through Circular Economy-Based Engineering: A Profitable Chain from Waste Management to Tunnel Lighting," Sustainability, MDPI, vol. 9(12), pages 1-9, December.
    4. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Ninh Nguyen & Steven Greenland & Antonio Lobo & Hoang Viet Nguyen, 2019. "Demographics of sustainable technology consumption in an emerging market: the significance of education to energy efficient appliance adoption," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 15(6), pages 803-818, May.
    7. Benno Torgler & María A.García-Valiñas & Alison Macintyre, 2007. "Differences in Preferences Towards the Environment: The Impact of a Gender, Age and Parental Effect," CREMA Working Paper Series 2008-01, Center for Research in Economics, Management and the Arts (CREMA).
    8. Gerrit Antonides, 2017. "Sustainable Consumer Behaviour: A Collection of Empirical Studies," Sustainability, MDPI, vol. 9(10), pages 1-5, September.
    9. Saqib Ali & Habib Ullah & Minhas Akbar & Waheed Akhtar & Hasan Zahid, 2019. "Determinants of Consumer Intentions to Purchase Energy-Saving Household Products in Pakistan," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    10. Li Hua & Shanyong Wang, 2019. "Antecedents of Consumers’ Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behavior," Sustainability, MDPI, vol. 11(10), pages 1-17, May.
    11. Linden, Anna-Lisa & Carlsson-Kanyama, Annika & Eriksson, Bjorn, 2006. "Efficient and inefficient aspects of residential energy behaviour: What are the policy instruments for change?," Energy Policy, Elsevier, vol. 34(14), pages 1918-1927, September.
    12. Xuan Liu & Qiancheng Wang & Hsi-Hsien Wei & Hung-Lin Chi & Yaotian Ma & Izzy Yi Jian, 2020. "Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China," Sustainability, MDPI, vol. 12(3), pages 1-20, January.
    13. Valentín Molina-Moreno & Pedro Núñez-Cacho Utrilla & Francisco J. Cortés-García & Antonio Peña-García, 2018. "The Use of Led Technology and Biomass to Power Public Lighting in a Local Context: The Case of Baeza (Spain)," Energies, MDPI, vol. 11(7), pages 1-12, July.
    14. Benno Torgler & María A.García-Valiñas & Alison Macintyre, 2007. "Differences in Preferences Towards the Environment: The Impact of a Gender, Age and Parental Effect," CREMA Working Paper Series 2008-01, Center for Research in Economics, Management and the Arts (CREMA).
    15. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
    16. Taylor, Peter G. & d'Ortigue, Olivier Lavagne & Francoeur, Michel & Trudeau, Nathalie, 2010. "Final energy use in IEA countries: The role of energy efficiency," Energy Policy, Elsevier, vol. 38(11), pages 6463-6474, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    2. Sittisak Sugsaisakon & Suthirat Kittipongvises, 2021. "Citywide Energy-Related CO 2 Emissions and Sustainability Assessment of the Development of Low-Carbon Policy in Chiang Mai, Thailand," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    3. Chien-Chi Lin & Chih-Ming Dong, 2023. "Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness," Energies, MDPI, vol. 16(6), pages 1-16, March.
    4. Valentin, Alvin Patrick M. & Hechanova, Ma Regina M., 2023. "Addressing plastic pollution through green consumption: Predicting intentions to use menstrual cups in the Philippines," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    2. Meles, Tensay Hadush & Ryan, Lisa & Mukherjee, Sanghamitra C., 2022. "Heterogeneity in preferences for renewable home heating systems among Irish households," Applied Energy, Elsevier, vol. 307(C).
    3. Quoc Nghi Nguyen & Thi Hong Loc Hoang & Van Nam Mai, 2022. "Applying the Theory of Planned Behavior to Analyze Household Energy-Saving Behavior," International Journal of Energy Economics and Policy, Econjournals, vol. 12(5), pages 287-293, September.
    4. Xin, Yongrong & Long, Dengjie, 2023. "Linking eco-label knowledge and sustainable consumption of renewable energy: A roadmap towards green revolution," Renewable Energy, Elsevier, vol. 207(C), pages 531-538.
    5. Muhammad Rizwan Ali & Muhammad Shafiq & Murad Andejany, 2021. "Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    6. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    7. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    8. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    9. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    10. Valentin, Alvin Patrick M. & Hechanova, Ma Regina M., 2023. "Addressing plastic pollution through green consumption: Predicting intentions to use menstrual cups in the Philippines," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    11. Mills, Bradford & Schleich, Joachim, 2012. "Residential energy-efficient technology adoption, energy conservation, knowledge, and attitudes: An analysis of European countries," Energy Policy, Elsevier, vol. 49(C), pages 616-628.
    12. Behzad Ranjbar & Amir Naeimi & Mohammad Badsar, 2022. "Designing an integrated model for strawberry growers’ behavior toward implementation of good agricultural practices in Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(9), pages 10924-10944, September.
    13. Khuong, Phuong M. & Scheller, Fabian & McKenna, Russell & Keles, Dogan & Fichtner, Wolf, 2020. "Willingness to pay for residential PV: Reconciling gaps between acceptance and adoption," Working Paper Series in Production and Energy 46, Karlsruhe Institute of Technology (KIT), Institute for Industrial Production (IIP).
    14. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
    15. Leibao Zhang & Yanli Fan & Wenyu Zhang & Shuai Zhang, 2019. "Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products," Sustainability, MDPI, vol. 11(15), pages 1-17, August.
    16. Le Thi Dieu Hien & Khuu Ngoc Huyen & Thi Hong Loc Hoang, 2023. "Factors Affecting Energy-Saving Intentions among Youth in Vietnam," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 603-609, November.
    17. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    18. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    19. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    20. Saeid Karimi & Genovaitė Liobikienė & Heshmatollah Saadi & Fatemeh Sepahvand, 2021. "The Influence of Media Usage on Iranian Students’ Pro-Environmental Behaviors: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(15), pages 1-19, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4887-:d:371862. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.