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A Small-Scale Event and a Big Impact—Is This Relationship Possible in the World of Sport? The Meaning of Heritage Sporting Events for Sustainable Development of Tourism—Experiences from Poland

Author

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  • Ewa Malchrowicz-Mośko

    (Department of Humanistic Foundations of Tourism and Recreation, Faculty of Tourism and Recreation, E. Piasecki University School of Physical Education, 61-871 Poznan, Poland)

  • Joanna Poczta

    (Department of Humanistic Foundations of Tourism and Recreation, Faculty of Tourism and Recreation, E. Piasecki University School of Physical Education, 61-871 Poznan, Poland)

Abstract

The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.

Suggested Citation

  • Ewa Malchrowicz-Mośko & Joanna Poczta, 2018. "A Small-Scale Event and a Big Impact—Is This Relationship Possible in the World of Sport? The Meaning of Heritage Sporting Events for Sustainable Development of Tourism—Experiences from Poland," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4289-:d:183982
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    References listed on IDEAS

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    Cited by:

    1. Huei-Fu Lu, 2021. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    2. Patrycjusz Zarębski & Dominika Zwęglińska-Gałecka, 2020. "Mapping the Food Festivals and Sustainable Capitals: Evidence from Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    3. Mansour, Shawky & Alahmadi, Mohammed & Abulibdeh, Ammar, 2022. "Spatial assessment of audience accessibility to historical monuments and museums in Qatar during the 2022 FIFA World Cup," Transport Policy, Elsevier, vol. 127(C), pages 116-129.
    4. Ewa Malchrowicz-Mośko & Maciej Młodzik & Patxi León-Guereño & Katarzyna Adamczewska, 2019. "Male and Female Motivations for Participating in a Mass Cycling Race for Amateurs. The Skoda Bike Challenge Case Study," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    5. José Miguel Vegara-Ferri & José María López-Gullón & Irena Valantine & Arturo Díaz Suárez & Salvador Angosto, 2020. "Factors Influencing the Tourist’s Future Intentions in Small-Scale Sports Events," Sustainability, MDPI, vol. 12(19), pages 1-18, October.
    6. Jesyca Salgado-Barandela & à ngel Barajas & Patricio Sánchez-Fernández, 2021. "Sport-event portfolios: An analysis of their ability to attract revenue from tourism," Tourism Economics, , vol. 27(3), pages 436-454, May.
    7. Marko Perić & Vanja Vitezić, 2019. "Socio-Economic Impacts of Event Failure: The Case of a Cancelled International Cycling Race," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    8. Marek Kazimierczak & Agata Dąbrowska & Katarzyna Adamczewska & Ewa Malchrowicz-Mośko, 2019. "The Impact of Modern Ultramarathons on Shaping the Social Identity of Runners. The Case Study of Karkonosze Winter Ultramarathon," IJERPH, MDPI, vol. 17(1), pages 1-15, December.
    9. Naai-Jung Shih & Tzu-Yu Chen, 2022. "Assessment of Lantern Festivals by Government Procurements," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    10. Georgios Tsekouropoulos & Ourania Gkouna & Dimitrios Theocharis & Athanasios Gounas, 2022. "Innovative Sustainable Tourism Development and Entrepreneurship through Sports Events," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    11. Tao Zhang & Huijun Wen & Xi Li, 2018. "A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam," Sustainability, MDPI, vol. 11(1), pages 1-20, December.
    12. Mabliny Thuany & Ewa Malchrowicz-Mośko & Zbigniew Waśkiewicz & Thayse Natacha Gomes, 2021. "Individual and Economic Characteristics as Determinants of Brazilian Runners’ Motivation," Sustainability, MDPI, vol. 13(18), pages 1-8, September.
    13. Juan Antonio Sánchez-Sáez & Francisco Segado Segado & Ferran Calabuig-Moreno & Ana Mª Gallardo Guerrero, 2020. "Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events," IJERPH, MDPI, vol. 17(23), pages 1-17, November.
    14. Ewa Malchrowicz-Mosko, 2021. "“Can She Run or Scream while Travelling?” Is Sports Tourism Halal or Haram? Management of Sports Travel of Muslim Women in the Era of West-East Dichotomy," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 421-443.
    15. Martin Schnitzer & Lukas Haizinger, 2019. "Does the Olympic Agenda 2020 Have the Power to Create a New Olympic Heritage? An Analysis for the 2026 Winter Olympic Games Bid," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
    16. Ewa Malchrowicz-Mośko & Dariusz Wieliński & Katarzyna Adamczewska, 2020. "Perceived Benefits for Mental and Physical Health and Barriers to Horseback Riding Participation. The Analysis among Professional and Amateur Athletes," IJERPH, MDPI, vol. 17(10), pages 1-14, May.
    17. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    18. Petri Lintumäki & Hannes Winner & Sabrina Scheiber & Anna Mederle & Martin Schnitzer, 2020. "The Economic Impact of Participant Sports Events: A Case Study for the Winter World Masters Games 2020 in Tyrol, Austria," Economies, MDPI, vol. 8(4), pages 1-23, November.
    19. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.
    20. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
    21. Joanna Poczta & Agata Dąbrowska & Marek Kazimierczak & François Gravelle & Ewa Malchrowicz-Mośko, 2020. "Overtourism and Medium Scale Sporting Events Organisations—the Perception of Negative Externalities by Host Residents," Sustainability, MDPI, vol. 12(7), pages 1-24, April.
    22. Elena Cruz Ruiz & Elena Ruiz Romero De la Cruz & Francisco J. Calderón Vázquez, 2019. "Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)," Sustainability, MDPI, vol. 11(1), pages 1-16, January.
    23. Ewa Malchrowicz-Mośko & François Gravelle & Agata Dąbrowska & Patxi León-Guereño, 2020. "Do Years of Running Experience Influence the Motivations of Amateur Marathon Athletes?," IJERPH, MDPI, vol. 17(2), pages 1-16, January.
    24. Patrycjusz Zarębski & Grzegorz Kwiatkowski & Ewa Malchrowicz-Mośko & Ove Oklevik, 2019. "Tourism Investment Gaps in Poland," Sustainability, MDPI, vol. 11(22), pages 1-19, November.

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