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Sport-event portfolios: An analysis of their ability to attract revenue from tourism

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  • Jesyca Salgado-Barandela

    (16784Universidad de Vigo, Spain)

  • Ã ngel Barajas

    (68192National Research University Higher School of Economics, Russia)

  • Patricio Sánchez-Fernández

    (Universidad de Vigo, Spain)

Abstract

Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city from a portfolio of events. This methodology is applied to the portfolio of a small town with a policy oriented toward the promotion of tourism through the organization of sport events. The income generated by sports tourists in the 2017–2018 biennium is estimated using 1123 surveys conducted from four events included in the town’s portfolio. The research findings of this article are pioneers in the quantitative field of the study of event portfolios. This provides new opportunities for planning a strategy to attract tourism revenues.

Suggested Citation

  • Jesyca Salgado-Barandela & à ngel Barajas & Patricio Sánchez-Fernández, 2021. "Sport-event portfolios: An analysis of their ability to attract revenue from tourism," Tourism Economics, , vol. 27(3), pages 436-454, May.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:3:p:436-454
    DOI: 10.1177/1354816619884448
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    References listed on IDEAS

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