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Social and charitable impacts of a charity-affiliated sport event: A mixed methods study

Author

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  • Inoue, Yuhei
  • Heffernan, Caroline
  • Yamaguchi, Taku
  • Filo, Kevin

Abstract

In this mixed methods research, the authors examine a unique type of small-scale event – a charity-affiliated sport event – and define and measure its social and charitable impacts as perceived by residents. Findings from interviews (N=37) and surveys (N=459) with residents indicated that the event’s social impacts can be defined by its capacity to develop social capital, enhance collective identity and pride, and promote sport, health, and well-being. Three types of charitable impacts also emerged, including empathy for cause, informational support, and tangible support. Of them, empathy for cause, which addresses a central social issue in the host community, had the strongest association with residents’ perceptions of social impacts. These results provide evidence of a variety of positive impacts that a charity-affiliated sport event has on a community, which can be used to bolster appeals for corporate sponsorship and government support to assist in event delivery.

Suggested Citation

  • Inoue, Yuhei & Heffernan, Caroline & Yamaguchi, Taku & Filo, Kevin, 2018. "Social and charitable impacts of a charity-affiliated sport event: A mixed methods study," Sport Management Review, Elsevier, vol. 21(2), pages 202-218.
  • Handle: RePEc:eee:spomar:v:21:y:2018:i:2:p:202-218
    DOI: 10.1016/j.smr.2017.06.005
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    References listed on IDEAS

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    2. Kai Guo & Zhigang Wang & Chenya Li & Chengdan Guo, 2023. "Meaningful Sports Consumption Behavior Influences the Production of Individual Eudaimonic Well-Being: The Chain-Mediated Role of Perceived Social Support and Perceived Self-Esteem," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
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    4. Filo, Kevin & Fechner, David & Inoue, Yuhei, 2020. "Charity sport event participants and fundraising: An examination of constraints and negotiation strategies," Sport Management Review, Elsevier, vol. 23(3), pages 387-400.
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