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Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions

Author

Listed:
  • Wei Zheng

    (School of Tourism and Foreign Languages, Tourism College of Zhejiang, Hangzhou 311231, China)

  • Hongliang Qiu

    (School of Business Administration, Tourism College of Zhejiang, Hangzhou 311231, China
    Zhejiang Academy of Culture & Tourism Development, Hangzhou 311231, China)

  • Alastair M. Morrison

    (Department of Marketing, Events and Tourism, Greenwich Business School, Old Royal Naval College, Park Row, Greenwich, London SE10 9LS, UK)

  • Wei Wei

    (Department of Hospitality Services, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA)

  • Xihua Zhang

    (School of Cooperative Economics, Zhejiang Institute of Economics and Trade, Hangzhou 310018, China)

Abstract

Although cultivating tourist pro-environmental behavioral intentions (TPEBI) has been emphasized, the effect of destination unique fascination on TPEBI is unknown. Applying the theory of planned behavior (TPB) and the cognition-affect-behavior (CAB) model, this research develops an integrated theoretical framework to predict TPEBI. The results suggested that: (1) attitudes toward the behavior, subjective norms, perceived behavioral control, destination unique fascination and tourist delight directly influence TPEBI; (2) tourist delight positively meditates the links between destination unique fascination and TPEBI; (3) the integrated model had better explanation power than either TPB or CAB models; and (4) a cross-validation method of rural and wetland cases demonstrated support for the results. This study enriches the extant studies of pro-environmental behavioral intentions by introducing an integrated conceptual model coupled with the cross-validation approach. Aside from the impact of TPB constructs, the research offers a reference for practitioners to promote TPEBI through the enhancement of destination unique fascination and tourist delight.

Suggested Citation

  • Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:4:p:479-:d:780313
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    References listed on IDEAS

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    Cited by:

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    2. Ricardo Martín & Víctor Yepes, 2022. "Assessing the Relationship between Landscape and Management within Marinas: The Managers’ Perception," Land, MDPI, vol. 11(7), pages 1-22, June.
    3. Jinming Wang & Jialu Dai & Bart Julien Dewancker & Weijun Gao & Zaiqiang Liu & Yue Zhou, 2022. "Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China," IJERPH, MDPI, vol. 19(18), pages 1-23, September.
    4. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.
    5. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    6. Yun Wang & Chih-Chiang Wang, 2022. "How Climbers’ Sensation of Recreation Impact and Recreation Experience Affect Their Environmental Attitudes and Environmentally Responsible Behaviors: A Case of Jiaming Lake National Trail," Sustainability, MDPI, vol. 14(19), pages 1-15, October.

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