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The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior

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  • Meng, Bo
  • Choi, Kyuhwan

Abstract

Despite the rapid growth in the slow tourism industry, research on slow tourists' behavior is rare. This study develops an extended model of goal-directed behavior to more comprehensively explain the formation of tourists' intentions to visit a slow tourism destination. Specifically, the extended model incorporates the critical constructs (i.e., perception of authenticity, knowledge, and information search behavior) into the original model of goal-directed behavior (MGB). The results of an on-site survey (N = 387) revealed that the model provides a satisfactory fit with the data and explains greater amounts of variance in behavioral intention. Three authenticity-related variables formed positive and significant causal relationships with the constructs in the extended model of goal-directed behavior. All the constructs in the original MGB were significant predictors of both desire and intention. The theoretical and practical implications of the findings are discussed.

Suggested Citation

  • Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:397-410
    DOI: 10.1016/j.tourman.2016.07.003
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    3. Ernszt, Ildikó & Marton, Zsuzsanna, 2020. "Sensing the Destination in a Slow or in a Fast Style? – The Lessons of a Hungarian Survey," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 605-615, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    4. Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 97-127.
    5. Wenwen Shang & Qing Yuan & Nan Chen, 2020. "Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations," Sustainability, MDPI, vol. 12(7), pages 1-23, April.
    6. Wei Tu & Li Zhou & Ben Ye Haobin & Qi Yan, 2022. "Conceptualizing and Assessing the Competitiveness of Slow Tourism Destinations: Evidence From the First Accredited Città slow in China," SAGE Open, , vol. 12(1), pages 21582440211, January.
    7. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    8. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    9. Wang He & Liang Ding, 2023. "Rural Development and Entrepreneurship: Exploration of Entrepreneurial Intention in Rural Area Among Chinese University Students," SAGE Open, , vol. 13(3), pages 21582440231, September.
    10. JunHui Wang & JooHyang Kim & JiHyo Moon & HakJun Song, 2020. "The Effect of Smog-Related Factors on Korean Domestic Tourists’ Decision-Making Process," IJERPH, MDPI, vol. 17(10), pages 1-13, May.
    11. Heesup Han, 2020. "Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2815-2828, September.
    12. Agag, Gomaa & Aboul-Dahab, Sameh & Shehawy, Yasser Moustafa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Hassan Abdelmoety, Ziad, 2022. "Impacts of COVID-19 on the post-pandemic behaviour: The role of mortality threats and religiosity," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    13. Myung Ja Kim & C. Michael Hall, 2019. "Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 11(24), pages 1-23, December.
    14. Bijan Abadi, 2020. "Farmers’ intention to participate in environmental nongovernmental organizations: evidence of northwest Iran," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 22(1), pages 18-39, June.
    15. Ngoc Anh Bui & Kiattipoom Kiatkawsin, 2020. "Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 12(5), pages 1-18, February.
    16. Wenjie Xu & Hyo-Jin Youn & Choong-Ki Lee, 2021. "Role of Non-Pharmaceutical Interventions for COVID-19 in Cruise Tourists’ Decision-Making Process: An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 13(10), pages 1-15, May.

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