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Effects of Demographics and Attitudes on Willingness-to-Pay for Fuel Import Reductions through Ethanol Purchases

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Author Info

  • Kimberly Jensen

    ()
    (Department of Agricultural & Resource Economics, The University of Tennessee, 302 Morgan Hall, 2621 Morgan Circle, Knoxville, TN 37996-4518, USA)

  • Christopher Clark

    ()
    (Department of Agricultural & Resource Economics, The University of Tennessee, 302 Morgan Hall, 2621 Morgan Circle, Knoxville, TN 37996-4518, USA)

  • Burton English

    ()
    (Department of Agricultural & Resource Economics, The University of Tennessee, 302 Morgan Hall, 2621 Morgan Circle, Knoxville, TN 37996-4518, USA)

  • Dustin Toliver

    ()
    (Department of Agricultural & Resource Economics, The University of Tennessee, 302 Morgan Hall, 2621 Morgan Circle, Knoxville, TN 37996-4518, USA)

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    Abstract

    One potential means to ameliorate consumer concerns over energy security is to increase the domestic production of alternative fuels. However, in the United States, the public’s attitude toward ethanol, one of the most readily available alternative fuels, has been somewhat ambiguous. This study examines consumer attitudes related to energy security and how import levels influence preferences for ethanol blends using an online survey of fuel consumers across the United States. The results suggest that while consumers generally favor both environmental protection and energy security, they are less clear about how to pursue these goals, with no clear majority agreeing with additional drilling or potential effect of corn ethanol production on food prices. The results do suggest that consumers are willing to pay a premium for fuel blends that contain a lower percentage of imported fuel and that the amount of this premium is influenced by both consumer demographics and views on energy security and environmental issues.

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    Bibliographic Info

    Article provided by MDPI, Open Access Journal in its journal Agriculture.

    Volume (Year): 2 (2012)
    Issue (Month): 3 (July)
    Pages: 165-181

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    Handle: RePEc:gam:jagris:v:2:y:2012:i:3:p:165-181:d:18811

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    Web page: http://www.mdpi.com/

    Related research

    Keywords: ethanol; willingness-to-pay; energy security;

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    References

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    1. Petrolia, Daniel R. & Bhattacharjee, Sanjoy & Hudson, Darren & Herndon, Cary W., 2010. "Do Americans want ethanol? A comparative contingent-valuation study of willingness to pay for E-10 and E-85," Energy Economics, Elsevier, vol. 32(1), pages 121-128, January.
    2. David A. Hensher, 2004. "Identifying the Influence of Stated Choice Design Dimensionality on Willingness to Pay for Travel Time Savings," Journal of Transport Economics and Policy, London School of Economics and University of Bath, vol. 38(3), pages 425-446, September.
    3. David A. Hensher & William H. Greene, 2011. "Valuation of Travel Time Savings in WTP and Preference Space in the Presence of Taste and Scale Heterogeneity," Journal of Transport Economics and Policy, London School of Economics and University of Bath, vol. 45(3), pages 505-525, September.
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    8. Denzil G. Fiebig & Michael P. Keane & Jordan Louviere & Nada Wasi, 2010. "The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity," Marketing Science, INFORMS, vol. 29(3), pages 393-421, 05-06.
    9. Van de Velde, Liesbeth & Verbeke, Wim & Popp, Michael & Buysse, Jeroen & Van Huylenbroeck, Guido, 2009. "Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium," Energy Policy, Elsevier, vol. 37(8), pages 3183-3193, August.
    10. Arne Risa Hole, 2007. "Fitting mixed logit models by using maximum simulated likelihood," Stata Journal, StataCorp LP, vol. 7(3), pages 388-401, September.
    11. World Bank & Food and Agriculture Organization & International Fund for Agricultural Development, 2009. "Gender in Agriculture Sourcebook," World Bank Publications, The World Bank, number 6603, October.
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