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International new ventures as “small multinationals”: The importance of marketing capabilities

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  • Ripollés, Maria
  • Blesa, Andreu
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    Abstract

    This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment in international markets. The proposed model was tested on country-level data from Spain. The results show that marketing capabilities contribute to a firm's decision to choose entry modes involving higher resource commitment in foreign markets. The paper also includes insights on antecedents of international new ventures’ choice of entry modes in foreign markets.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 47 (2012)
    Issue (Month): 2 ()
    Pages: 277-287

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    Handle: RePEc:eee:worbus:v:47:y:2012:i:2:p:277-287

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    Related research

    Keywords: International new ventures; Marketing capabilities; Entry mode; Performance;

    References

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    Cited by:
    1. Dimitratos, Pavlos & Amorós, José Ernesto & Etchebarne, María Soledad & Felzensztein, Christian, 2014. "Micro-multinational or not? International entrepreneurship, networking and learning effects," Journal of Business Research, Elsevier, vol. 67(5), pages 908-915.

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